Facebook is whining – again – that iOS 14 will hurt ad business
What you need to know
- Apple's iOS 14 will include new privacy features.
- Apps will need to ask a user's permision to collect data based on their device's identifier.
- Facebook says that's going to be bad for its advertising business.
Facebook is again complaining about Apple's iOS 14 privacy features, saying that the release will limit its ability to target ads to users based on their device identifier. In essence, iOS 14 will prevent Facebook's apps from tracking users based on the devices they are using and then use that information to push ads at them.
Facebook's new blog post points out that it will no longer collect the Identifier for Advertisers (IDFA) because of iOS 14, something it believes will put its ad partners at a disadvantage.
Facebook is also concerned that its partners will not be able to track their own ad campaigns becauase of the move, suggesting that they should treat iOS 14 devices differently to others.
Ultimately, all of this is exactly why Apple is making apps request permission to collect data based on a device's identifier and should probably be taken as proof that its iOS 14 changes will work. Facebook seems to be suggesting that its own ads won't be affected and is instead saying it will be its partners that will struggle most. Which is a bit of a shame, really.
Get the best of iMore in your inbox, every day!
Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.
whinging? or do you mean whining? doesn't anybody proofread this crap?
Actually it was supposed to be "whingeing", it's a British word
Facebook can kiss the entire width of my big fat ***!!