Google Home vs. Amazon Echo: 8 Differences You Should Consider Before Buying

So you've decided you want to add a smart speaker to your home, eh? Maybe you like the idea of using your voice to control your smart home. Maybe you're looking forward to listening to music. Maybe you just want a (slightly robotic) friend you can count on. Whatever the reason, you've got a question that needs answered: Between the Amazon Echo and the Google Home, which smart speaker is right for you?

Amazon Echo and Google Home are both always-on smart speakers, devices that play media and feature intelligent assistants that respond to voice commands. The Amazon Echo is a tall, cylindrical tube with built-in 360º omni-directional speakers and seven microphones touting "far-field voice recognition" that allow the device to hear you no matter where you are in the room. Google Home is a shorter, squatter device that looks more like home decor than its taller counterpart. It packs in a hi-fi speaker and microphones with "far-field voice recognition" as well as a touch surface on the top of the device for controlling the system with your hands. The Amazon Echo features Amazon's intelligent assistant, Alexa, which gives the device access to an ever-growing list of smart home technology and other integrations. Google Home touts the Google Assistant, an intelligent assistant powered by Google's knowledge graph, AI chops, and integrations with your personal data.

For the most part, the competing smart speakers offer similar features in differently shaped packages. We've seen the companies take cues from one another, announcing features and improvements that are often a little too similar to be a coincidence. Still, there are quite a few things to consider — both minor and major — before you adopt a smart speaker, even if some considerations will be based entirely on personal preference. Luckily, I have and use both the Google Home and Amazon Echo in my home. Lets take a look at some of the objective differences between the two devices to help you decide which device is right for you.

Do you even Google?

This consideration is almost entirely focused on the Google Home smart speaker. If you want to get the most out of your Google Home, you're going to need to use Google's services (Gmail, Google Docs, Google Calendar, Google search, etc.). The device can help you get to work on time, remind you of upcoming appointments, notify you of a flight delay, and more, but it has to be able to get that information from somewhere. That somewhere — you guessed it — is the company's various services. If you don't use Gmail, maintain a Google calendar, or manage documents with Google Docs, your money is better spent on an Amazon Echo. Because there's no Amazon Mail or Amazon Docs, the smart speaker integrates with the services you already use.

To be clear, not using Google's services isn't an automatic deciding factor in your quest for the best smart speaker, it just limits the full potential of the Google Home. If you want to get the best possible experience out of the device, you're going to want those Google tie-ins.

Music and media streaming

For the most part, Google Home and Amazon Echo offer similar music-listening experiences. Both integrate with Spotify, Pandora and their own respective music streaming services (Google Home has YouTube Music and Google Play Music; Amazon Echo has Amazon Music). That's where the similarities end, however.

Firstly, Google Home has a better speaker system hands down. The built-in Hi-Fi speaker sounds heaps better than Echo's speaker.

Although Google Home has an update coming that'll enable this feature (eventually), it doesn't currently offer Bluetooth streaming. Right outta the box, you can connect to the Amazon Echo over Bluetooth and stream any audio content you choose. For now, if you want to stream audio to Google Home, your app or service of choice will need to support Chromecast.

Lack of Bluetooth sucks, but there is one advantage to the Chromecast requirement: multi-room audio. You can stream audio to any or all of the Chromecast-enabled devices in your home and control playback with your Google Home.

Design

Design considerations are mostly subjective, yes, but they can help you decide on the right smart speaker for your home.

With its unique shape, customizable base, and small size, I personally think Google Home is the better-looking device. Google Home is a statement piece — as much a unique piece of home decor as it is a smart speaker. Its brightly colored base and unique curvature will draw attention. If you want your smart speaker to stay hidden (like your Wi-Fi router), Google Home might not be the best choice.

The Amazon Echo is a tall, stark cylinder that comes in two colors: black and white. It's a little reminiscent of a desktop tower fan or air purifier. It's more appliance than art piece. The Echo's trademark blue LED ring adds a pop of interest to an otherwise understated design. The Echo isn't likely to turn heads, so if you want your smart speaker blending in with your environment, if you want your voice assistant to be a disembodied voice from above, the Echo's right for you.

Microphone(s)

Both Google Home and Amazon Echo feature something called "far-field voice recognition." The technology allows the smart speaker to hear you and understand you no matter your distance from the device. It's what lets the Amazon Echo in my living room hear me say, "Alexa" when I'm two rooms away.

Google and Amazon used two different strategies when implementing their far-field voice technology. The Echo is jam-packed with far-field microphones that listen for voice and background noise to better "hear" which is which and understand your voice. Google Home doesn't have as many microphones, instead relying on Google's natural language processing to understand your voice and process your queries. In practice, the Amazon Echo's many-mic approach was the better choice. The Echo can hear me throughout my entire home and has far fewer false positives (incorrectly recognizing its wake word) than Google Home. If you think you'll be issuing commands from all over your home, the Echo is a better choice.

Expandability

Both the Amazon Echo and Google Home offer some level of multi-device functionality. That is, you can have multiple Amazon Echoes and multiple Google Homes in one environment and the devices will function as a whole-home smart speaker system. Google's one-size-fits-all approach, however, might deter you from going multi-device with Google's smart speaker. You'll need to buy multiple Google Home smart speakers to outfit your home with a Google Assistant-powered setup. Sure, the devices will communicate with one another and offer multi-room support, but buying multiple Google Homes starts to get pretty pricey. With Amazon Echo, you can buy one full-sized Echo to act as your main point of contact with Alexa and outfit the rest of your home with the less-expensive Echo Dot. The Dot doesn't have great (or even good) built-in speakers, but it's meant to be connected to external speakers anyway.

If you want to save some dough while outfitting your home with a smart assistant and smart speaker awesomeness, Echo's the way to go. If you're all-in on the Google Assistant and Google's good-lookin' Google Home (and don't mind spending the extra cash), the Home makes sense for you.

Home automation

Although Amazon used to have a huge lead on Google, the companies are now neck-and-neck when it comes to home automation. Both Google and Amazon move quickly to add new smart home integrations to their respective platforms. Here's a list of compatible home automation products for Amazon Echo and Google Home:

Amazon Echo

Switches and Bulbs

  • Philips Hue Bulbs, Lights, and Lightstrips
  • Lutron Caséta Switches & Dimmers
  • LIFX Bulbs and Lightstrips
  • Insteon Lighting
  • TP-Link Switches and Bulbs
  • GE Link Bulbs
  • Haiku Home Select Lighting
  • Stack Bulbs

Outlets

  • WeMo Plugs
  • TP-Link Plugs
  • iHome Smart Plug
  • D-Link Smart Plug
  • iDevices Smart Plugs

Locks

  • August Smart Lock
  • Schlage Touchscreen Deadbolt
  • Schlage Connected Keypad Lever
  • Yale Assure Lock
  • Yale B1L Lock
  • Yale Key Free Deadbolt
  • Yale Push Button Deadbolt
  • Yale Push Button Lever Lock
  • Yale T1L Lock
  • Yale Touchscreen Deadbolt
  • Yale Touchscreen Lever
  • Kwikset SmartCode Deadbolts
  • Kwikset SmartCode Levers
  • Kwikset SmartCode Touchscreen Deadbolts

Note: Most of Amazon Alexa's lock compatibility comes by way of its integration with the Samsung SmartThings Hub and Wink Hub.

Thermostats

  • ecobee3 & ecobee3 Lite Thermostat
  • Nest Learning Thermostat
  • Lyric T5 Thermostat
  • Sensi Emerson Thermostat
  • iDevices Thermostat
  • Honeywell Lyric Thermostat
  • Tado Thermostat
  • Carrier Côr Thermostat

Appliances and Misc.

  • Racho Smart Sprinkler Controller
  • Samsung Robotic Vacuum

Google Home

Switches and Bulbs

  • Philips Hue Bulbs, Lights, and Lightstrips
  • TP-Link Bulbs and Switches
  • LIFX Bulbs and Lightstrips
  • Some switches and bulbs available to Samsung SmartThings and Wink Hub 2

Outlets

  • Insignia Smart Plug
  • TP-Link Plug
  • WeMo Plugs
  • Some outlets available to Samsung SmartThings and Wink Hub 2

Sensors

  • First Alert OneLink Smoke and Carbon Monoxide Alarm
  • First Alert OneLink Environment Monitor
  • Some sensors available to Samsung SmartThings and Wink Hub 2

Cameras

  • Vivint SmartHome Cameras

Locks

  • August Smart Lock

Thermostats

  • First Alert OneLink Thermostat
  • Nest Learning Thermostat
  • Honeywell smart thermostats
  • Some thermostats available to Samsung SmartThings and Wink Hub 2

Appliances and Misc.

  • First Alert OneLink Safe
  • IFTTT integrations
  • Frigidaire smart appliances
  • Rachio Irrigation and Sprinkler Controllers
  • Other appliances and accessories available to Samsung SmartThings and Wink Hub 2

Proactivity

Google Home proactive updates

Google's pretty well known for its ability to leverage the data you've given it to provide a better, more personal experience — much of that already exists on the Google Home and the company plans to make it even better soon. Google will be rolling out an update to Google Home that adds proactive updates to the smart speaker. When the Google Assistant has access to your data (calendar, location information, mail, etc.) it can alert you with proactive notifications. For example, if you get an email letting you know your flight is delayed, you'll see Google Home's light ring light up. When you see it you simply ask the device, "Hey Google, what's up?" and the device will let you know what's going on. It can alert you of traffic so you leave for work on time, remind you about upcoming appointments, and more.

Amazon Echo is not a proactive device. Other than timers, alarms, and reminders, the Echo doesn't do much operating on its own or independent interactions. You activate the Echo, talk to it, and it responds.

If you want a smart assistant in your smart speaker that occasionally checks in on you (instead of the other way around), Google Home is the right choice. If that proactive back-and-forth puts you off, Amazon Echo is probably better for you.

Price

Once you understand the differences between the two devices, pricing can better help you arrive at a decision. Google Home comes in one size. Amazon, on the other hand, offers several Alexa-enabled, smart-speaker-style devices.

What do you think?

Were you able to come to a decision? Still have questions about the two smart speakers? Gimme a shout in the comments or over on Twitter and I'll try to clear things up for you!

Mikah Sargent is Senior Editor at Mobile Nations. When he's not bothering his chihuahuas, Mikah spends entirely too much time and money on HomeKit products. You can follow him on Twitter at @mikahsargent if you're so inclined.

8 Comments
  • I ended up with a Google Home as part of a promotion from the LG G6. I will have to say I like it quite a bit. Pleasantly surprised by the sound quality and capabilities. The multi-user setup is ideal as well as it recognizes who's talking to it and links to their personal Google account. Downsides are the current lack of Bluetooth support (workaround has been casting the LG to it and using Apple Music for Android). Also it seems finicky with my Phillips Hue lights, often times saying it could not connect (seems to be a common problem) so I can't recommend it on the home automation front.
  • Google announced at I/O they are turning on bluetooth on the Google Home (GH). Have to tried it lately? It might already be on. We use Chromecast (CC) throughout our home and moved on from Bluetooth. BTW, with CC you get whole house audio as it syncs them. Would be interesting if you can mix in Bluetooth with the others all playing together with the CC.
  • GH has Bluetooth streaming, it was added on the software update that just came out about 2 weeks ago. On the Philips Hue comment I've yet to have a single issue across my 20 connected lights. You might check your app for a hub software update.
  • I think I'll wait to see what Apple has to offer first at next week's WWDC.
  • +1
  • Purchased the Echo when it first launched over 2 years ago. We now have several Google Homes (GH). The two are often compared but they really are very different. The Echo is a computer device that has a voice recognition interface. So it has commands that you memorize and then issue with your voice. So for music you do not know the song name it has a command of "song goes like". To switch account on the Echo you have a command to switch. To secure things there is a passcode that you use. All typical computer things. The Google Home (GH) is the most human like technology I have used. It also has the voice recognition but then it has another step where it tries to actually understand what you want. So in some cases better than a human and then in others not as good as a human. The GH does NOT have commands but you talk to it like you would to a human. Working in my daughters room on a DIY project and she is talking about Sheeran performance at the Grammys. When she just says "hey google play sheeran grammy" and Ed Sheeran playing at the 2017 Grammys starts playing. But no command to memorize and when daughter received and plugged in was able to use instantly without any book or a single thing to memorize. The GH, like a human, just knows one voice from another. So the GH in the kitchen and I ask for a song it uses my YouTube Red account but if my kid does it they get their Spotify account. Nothing manual to do and just like a human just knows one voice from another. This is an example better than humans. I have two kids whose voice I mix me up if I do not see them and the GH knows the difference without any problem. I can not think of anything since the Tivo that become as integrated as fast as the GH. It just never happened with the kitchen Echo for some reason. Now it could be the Echo was the warm up to get people to actually use the GHs. But I suspect the lower friction in using the GH is what made all the difference. My family is just NOT motivated to memorize commands like I was.
  • Here was my one and only consideration. I won an Echo Dot That's all I needed.
  • I think I'll wait for Apple to put something out and then compare them all. I'm not in those ecosystems nearly as much as I am with Apple. I don't think anything is wrong with either of them (except for the fact that the new Echo is just really ugly). I do have to give props to Amazon first for introducing the in-home speaker first. As far as Google, I wish the designers would have went a different route when it came to designing the Google (Renuzit) Home.. I think Apple will trump them
    Both when it comes to design, but have doubts when it comes to Siri. Siri still is a hit and miss AI, but since I'm so vested in the Apple ecosystem I'm not sure what kind of choice I would make when it came to purchasing any of these devices. Let's hope all of the manufacturers close all the gaps on these devices.