Source: iMore
What you need to know
- Google wants to make third-party cookies a thing of the past.
- With new standards like its proposed Privacy Sandbox, it hopes to make them obsolete and eventually drop support for them in Chrome.
- In the meantime, it'll start making changes to its policies for cross-site cookies beginning this February, with the aim of making them more secure.
Google is charging ahead with its idea of a Privacy Sandbox that both improve users' privacy across the web and allows online advertisers some semblance of control and insight into user habits necessary for them to keep running their businesses.
To that effect, Google this week announced its intent to eventually phase out the use of third-party cookies in Chrome. It hopes to do so within two years. Other browsers have already jumped on the anti-tracking and anti-cookies bandwagon a while ago, but Google claims their approach may be misguided.
There may be some merit to the company's argument that merely removing third-party cookies without providing any alternatives to publishers could lead to an even worse privacy paradigm on the web than the one we currently have.
For example, the Mountain View giant points out that in the absence of personalization via cookies, many ad companies instead are turning to indirect methods such as fingerprinting to make up the difference. Google is also clamping down on such techniques and promises to reveal more tools aimed at detecting and mitigating covert tracking and fingerprinting later in the year.
For now, it's continuing on its path of slowly phasing out the use of cookies across the web. To start off, if cookies don't clearly indicate whether they're 'cross-site' or 'same-site' — meaning whether they link to another website/service — Google will automatically assume they're same-site and prevent information sharing with another site. That'll start in February.
For cross-site cookies, Google will mandate the use of HTTPS encryption to ensure any data they communicate is secure.

Caviar unveils outrageous 'Apple Tree wood' iPad that costs $185,000
Caviar, maker of all things expensive and Apple, have unveiled a new range of Apple products made from Apple tree wood, decked with gold and diamonds, the most expensive item of which is an iPad Pro that costs $185,000.

The definitive ranking of every Legend of Zelda game
The Legend of Zelda franchise has some of the most memorable games of all time, but after such a long life in the industry, some have stood out more than others. Here's our list of every Legend of Zelda game ranked.

Apple Watch ECG finally coming to Australia
Apple has finally had its ECG for Apple Watch approved in Australia, meaning the introduction of the feature is imminent.

Bring more storage to Switch with these microSD cards
The Nintendo Switch only has 32GB of internal storage. That means anyone who plays a lot of games will need to use a microSD card with it. Here are all of the officially licensed microSD cards for Nintendo Switch.