Greg Joswiak is taking over Worldwide Marketing from Phil Schiller

Phil Schiller Advances To Apple Fellow
Phil Schiller Advances To Apple Fellow (Image credit: Apple)

What you need to know

  • Apple has announced that Phil Schiller is now an Apple Fellow.
  • The position includes leading the App Store and Apple Events.
  • Greg Joswiak will now lead Worldwide Marketing.

Apple has announced that Phil Schiller, the company's camera-obsessed executive who frequently announces the company's high-end iPhone on stage, is moving on to a new role within the company.

In a press release, the company announced that Schiller is moving on to the role of Apple Fellow and will continue to run the App Store as well as Apple Events. Greg Joswiak, who has led Product Marketing, is now joining the executive team as Senior Vice President of Worldwide Marketing.

"Phil has helped make Apple the company it is today and his contributions are broad, vast, and run deep. In this new role he will continue to provide the incredible thought partnership, and guidance that have defined his decades at Apple," said Tim Cook, Apple's CEO. "Joz's many years of leadership in the Product Marketing organization make him perfectly suited to this new role and will ensure a seamless transition at a moment when the team is engaged in such important and exciting work. I'm thrilled that the whole executive team will benefit from his collaboration, ideas, and energy."

Schiller has worked at Apple for over 30 years, and most recently led the effort to put on a virtual version of the company's Worldwide Developer Conference. The executive says that the move will allow him to better balance his work and personal life.

"It has been a dream come true for me to work at Apple, on so many products I love, with all of these great friends — Steve, Tim, and so many more," said Schiller. "I first started at Apple when I was 27, this year I turned 60 and it is time for some planned changes in my life. I'll keep working here as long as they will have me, I bleed six colors, but I also want to make some time in the years ahead for my family, friends, and a few personal projects I care deeply about."

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.