Head of Instagram says still no immediate plans for an iPad app

Instagram logo on phone
Instagram logo on phone (Image credit: Joe Maring / iMore)

What you need to know

  • Instagram still has no immediate plans to build an iPad app.
  • Adam Mosseri, the Head of Instagram, confirmed so on Twitter today.
  • Mosseri listed a number of issues delaying the team from releasing the iPad app.

Anyone who has been hoping for an iPad app for Instagram just had their hopes dashed.

Today, Marques Brownlee shot out a tweet saying "The year is 2022 and there's still no proper Instagram app for iPad." To much surprise, Adam Mosseri, the Head of Instagram, responded to the tweet saying that "it's still just not a big enough group of people to be a priority."

Yup, we get this one a lot. It's still just not a big enough group of people to be a priority. Hoping to get to it at some point, but right now we're very heads down on other things.

When Brownlee pressed the issue, saying that they might have a big enough group interested in the app if it actually existed, Mosseri explained that a number of issues stood in between their team and an iPad app:

1/ each surface adds overhead; we support iOS, Android, www, and IG Lite, and Android is the largest2/ TikTok and YouTube are behemoths, people share more in messages than they do to Stories or Feed, so we need to adapt3/ we are leaner than you think

While all of Mosseri's reasons are perfectly valid, it is becoming less and less acceptable that Instagram lacks an iPad app, especially when almost every other major social media app has one.

Of course, Instagram has enough market share and influence that it doesn't really need to build one - it's doing just fine without it.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.