Huberty: iPhone 13 has the 2nd strongest preorder demand in last five years

Pink Iphone
Pink Iphone (Image credit: Apple)

What you need to know

  • iPhone 13 preorders are experiencing strong demand.
  • Lead times are the longest they have been in almost five years.
  • The entire lineup will be released on Friday, September 24.

Another analyst believes that we might have a winner on our hands with the iPhone 13.

According to Morgan Stanley analyst Katy Huberty, iPhone 13 Pro preorders are "off to a promising start" with "strong early demand." The analyst's findings, as reported by MacRumors, show that the latest iPhone models are experiencing the longest lead time in the last five years.

Shortly after pre-orders began last Friday, delivery estimates for the iPhone 13 Pro and iPhone 13 Pro Max began slipping into October, with Huberty having calculated the average lead time at around 27 days. She said this is the second longest lead time on the first day of pre-orders amongst all iPhone models launched over the past five years, surpassed only by the iPhone X in 2017.

It also looks like Apple may have underestimated the popularity of the iPhone 13 mini. While Huberty says that the standard iPhone 13 is not experiencing any delays with its shipping times, the iPhone 13 mini currently has a lead time of three days.

While some could say these delays are due to supply chain issues, Morgan Stanley says that Apple is not currently experiencing any issues in this area and that the delays in iPhone 13 model deliveries "are at least partly a function of strong early demand."

Preorders for the iPhone 13 went live on Friday, September 17. The entire lineup will go on sale in stores and online on Friday, September 24.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.