iFixit tools spotted during Apple event, irony lost on no-one

Apple Ifixit
Apple Ifixit (Image credit: iFixit)

What you need to know

  • Apple hosted its Apple silicon Mac event on Tuesday.
  • Eagle-eyed viewers have spotted some tools from repair company iFixit lurking in Apple's lab.
  • Commenters were quick to point out the irony.

On Tuesday, Apple hosted its 'One More thing' event, unveiling three brand new Apple Silicon Macs running on Apple's new M1 chip.

However, one set of products that went unannounced has drawn a lot of attention on social media.

Repair company iFixit, known for its teardowns and its noble crusade to help tech users repair their own devices, pointed out that some of its own tools were on display behind Craig Federighi during the keynote. The irony was not lost on Twitter.

Explaining the joke, Twitter user steve noted:

Apple has always been anti user-serviceable when it comes to repairs. iFixit has made it their mission to provide great tools and repair guides that anyone could use to service their own products. It's ironic that Apple is now using iFixit's tools in their own labs now.

iFixit's background page states that "companies like Apple don't provide repair parts and documentation to end users," and that the company believes "everyone should have the right to maintain and repair their products."

Another user joked "that moment when you can't open your own machines without iFixit tools", whilst another darkly quipped that Apple was making sure the tools wouldn't work on Apple's new products.

At its 'One more thing' event, Apple unveiled a new MacBook Air, MacBook Pro, and Mac Mini, all powered by its new M1 Apple silicon chip, the first in-house processor put in an Apple computer. Apple says that the M1 is "by far the most powerful chip Apple has ever made", delivering 3.5x faster CPU, 6x faster GPU, and up to 15X faster machine learning, all whilst offering double the battery life of previous chips.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9