Instagram is testing out hiding the number of Likes on posts

Instagram app
Instagram app (Image credit: Instagram )

Though it's not available for everyone on the app yet, Instagram has decided to test out hiding the number of Likes that appear on people's posts.

The massive social media app recently rolled out this new endeavor in Canada, and it looks exactly what it sounds like: instead of seeing that a post has X number of Likes from users, Instagram now shows that the post is "Liked by ______ and others".

We want people to worry a little bit less about how many likes they're getting on Instagram, and spend a bit more time connecting with the people they care about… We don't want Instagram to feel like a competition, we want to make it a less pressurized environment (Adam Mosseri, Head of Instagram)

Although you won't be able to see the number of Likes on other people's posts, you'll still be able to see the number of likes and views on your own posts.

How're people reacting?

The online reaction to Instagram removing Likes has been incredibly mixed. While some people agree that it'll help encourage people to post more as plenty of people don't share content due to how many likes they think a photo or video will get, others think that it'll make social media and influencer campaigns useless and impossible to measure.

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What do you think?

Are you someone who cares a lot about social media engagement and the number of Likes your Instagram post gets? Are you someone who runs an online business and sees the removal of likes as something detrimental and potentially harmful?

Do you think Instagram may hide follower and following counts next?

Let us know exactly what you think about Instagram's latest Like-hiding shenanigans in the comments down below.

Cella writes for iMore on social and photography. She's a true crime enthusiast, bestselling horror author, lipstick collector, buzzkill, and Sicilian. Follow her on Twitter and Instagram: @hellorousseau

2 Comments
  • I love it, but I fear people will “over post” because they are no longer guided by the “likes” that allow you to gauge your audience’s interest in what you share. What people are interested in is more a factor of the platform they’re using, than the friends they follow. My 2 cents, start another photo sharing app and market it to the users you believe don’t like the likes (no pun intended)
  • Imagine you have so much ******* money and have run out of ideas for your app, so you go "**** it" and decide let's remove a feature and spin it off as if we've done something incredible. People get annoyed at Apple for making incremental updates, imagine a company actually removing things and spinning a downgrade as if it's an upgrade.