What you need to know
- French regulators may find that changes made to tracking in iOS 14 were unfair because they don't apply to Apple.
- That's according to an internal document seen by Politico.
- The CNIL reportedly believes Apple should have to ask users for consent too, something which may come to light as an investigation in the country unfolds.
A new internal document suggests France's data protection authority believes Apple may have to ask users to consent to its own data collection in iOS 14, as Apple's current policy may not comply with EU law.
Reported by Politico:
The document in question is from December and signed by CNIL president Marie-Laure Denis. According to the report it states "Apple's advertising processing requires consent when it involves reading or writing data on the user's device" but notes "Apple's practices suggest a lack of consent collection."
Just last week French antitrust authorities declined to pass any interim measures on Apple over changes made in iOS 14, but announced it plans to "look closely" at whether Apple applies its new rules less stringently to itself compared to third-party developers.
The internal document from the CNIL appears to have been sent to those authorities to help advise on the case, from the report:
As Politico notes, both French antitrust authorities and the CNIL agree that Apple's App Tracking Transparency measures do fall in line with EU rules, the CNIL stating "The pop-up proposed by the Apple company differs positively from some interfaces that do not comply with the regulations."
The question that remains is whether Apple is being unfair to developers by forcing them to get consent before tracking users when Apple's own advertising platform doesn't have to do this. This could throw up some problems for Apple down the road if antitrust authorities find this to be the case:
Apple's defense, as contained in the note, is that Apple doesn't need to get consent from users because it doesn't track them, and "because of privacy-by-default features on its devices." It seems the CNIL isn't inclined to agree with this explanation, however:
As the report reiterates, the CNIL document was written to advise French antitrust authorities, rather than as a formal judgment or conclusion on the matter. Apple's App Tracking Transparency in iOS 14 remains lawful as far as EU data protection is concerned, but how the policy is being applied on iOS could still cause the Cupertino company a headache. The investigation continues.
Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.
Doesn’t apple ask you to share analytics upon set up?
Correct, unsure if that equates to the same thing in this instance though.
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