iOS 14 privacy changes are an 'atomic bomb', says developer
What you need to know
- One App Store developer says upcoming iOS 14 changes will be an atomic bomb for advertising.
- Tenko Games' Adam Jaffe expects mobile revenue to drop by 20% for one of his games.
- He also says people will have to reinvent the job of marketing as a result.
One App Store developer says that upcoming privacy changes to iOS 14 will be an "atomic bomb" for the industry.
Jaffe apparently expects his $3.5 million in revenue from Underworld Football Manager to drop by up to 20%, describing the changes as an "atomic bomb":
Responding to the story, Apple reiterated in a statement that users should have a choice "over the data that is being collected about them and how it's used". When iOS 14.5 is released publicly, all apps will have to ask users whether or not they want to be tracked across apps and services using an IDFA identifier, the kind used by companies like Facebook to target ads at users. A report in March claimed that 99% of users offered the choice so far have refused.
Apple is holding its Spring Loaded April event next week, and it is rumored Apple could announce the release date of the major software update at the event.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
• Their brand
• Their users
• Their revenue And they don't care about other capitalists much, if at all. This is why their selfish interests, in this case, align with the public's interests.