What you need to know
- Apple's podcast library might have two million entries but 26% have just a single episode.
- Almost two thirds have three or fewer episodes.
Apple's podcast library has two million shows for listeners to choose from, but it turns out that 26% of them have just a single episode available. In fact, 64% have fewer than 10 episodes available, according to a new report by Amplifi Media.
Analyzing data from Apple Podcasts reveals how that statistic is misleading. Out of the two million titles reflected in Apple Podcasts (and similar results from Podcast Index), a remarkable 26% have produced just a single episode. One and done. That suggests many people fired up their creative juices, especially during the pandemic, and stopped after creating one episode. Roughly 1/4th of all podcasts are out of business, or more likely, were never really in it.
The news should perhaps not be all that surprising, however. People like the idea of recording and publishing a podcast but the work required to do it on the regular takes a level of commitment people don't seem to have. As for the relatively low number of shows with 10 or more episodes, Amplifi says that might actually be for the best.
Not all podcasts are meant to be unending series. You can find plenty of great and evergreen content designed to run for just a handful of episodes. That's part of the beauty of podcasting, but the one-and-done titles unfairly inflate the overall number of podcasts, and it is revealing that 44% have three or fewer episodes.