MSI says it's going after 'MacBook Pro users' with its MacBook Pro-like notebooks
What you need to know
- MSI has launched some new notebooks aimed at Apple's 16-inch MacBook Pro.
- At least one looks very familiar.
MSI has today announced a range of new notebooks aimed squarely at Apple's 16-inch MacBook Pro. One of them, dubbed the Creator Z16, even looks like a MacBook Pro, too.
What's more, MSI isn't even being coy about what it's doing here. According to The Verge, the company is being brazen about its attempts to go after "MacBook Pro users."
On the face of it, the specs do match up – as does the $2600 starting price.
From what I'm hearing this is already shaping up to be a decent machine, especially if you're someone who has wanted to get something akin to a MacBook Pro but running Windows. Because you're using some legacy work app, of course. Nobody would do that by choice.
You can read all about the MSI Z16 over on Windows Central, too.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.
Do MacBook buyers buy them for the distinctive hardware? As good as it is there are a lot of gorgeous, well built, Windows laptops. Look at HPs Spectre line. I would think MacOS and the applications available would be the primary draw and MacBook styling and build quality (questionable lately) would be a bonus. Is there that big a market for Windows users that want to 'pass' at Starbucks?