New Powerbeats Pro ad has NBA star power

What you need to know

  • A new Powerbeats Pro ad is up on YouTube.
  • The ad, titled NBA Unleashed has multiple NBA players throughout.
  • All available colors of Powerbeats Pro get some airtime.

Beats has a new Powerbeats Pro ad up on its YouTube channel, titled NBA Unleashed. The 30-second spot shows different NBA stars all wearing Powerbeats Pro while they go through their training routines on-court.

The ad manages to cram an impressive number of NBA ballers into such a short space of time, with some huge names involved. Those names include James Harden of the Houston Rockets, Draymond Green of Golden State Warriors fame, Anthony Davis from the Lakers, and Jayson Tatum from the Boston Celtics.

The video includes all four colors of Powerbeats Pro, showing off Black, Ivory, Navy, and Moss. The whole ad is backed by Travis Scott's "Highest in the Room" song, too.

What makes the Powerbeats Pro so interesting is the inclusion of Apple's W1 chip. That gives the earbuds the same functionality as its own AirPods. Powerbeats Pro are sweat proof, too, so they're more suited to being worn in the gym and while running in the rain and whatnot. I hear that's something people like to do.

Our very own iMore editor Lory Gil reviewed Powerbeats Pro and loved them. And really, that's the only endorsement you need, right?

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.