Nissan says it is 'not in talks with Apple' about Apple Car

Hyundai Elantra Carplay
Hyundai Elantra Carplay (Image credit: Hyundai)

What you need to know

  • Nissan says that it "is not in talks with Apple" about an Apple Car partnership.
  • The statement came after rumors turned their gaze towards the company.

Last week, The Wall Street Journal reported that Nissan was "the most likely candidate" to be in talks with Apple about a potential Apple Car partnership. The report came after Hyundai/Kia, who had also been heavily floated as a potential partner, said that talks had broken down with Apple.

The Wall Street Journal report focused on comments made by Nissan CEO Makoto Uchida during a press conference.

Nissan is the latest car maker to signal its openness to a deal. As technology transforms the auto industry, "we need to take new initiatives" and "work with companies that are knowledgeable, with good experience, through partnership and collaboration," said Chief Executive Officer Makoto Uchida on Tuesday. This was in response to a question about his willingness to partner with Apple at a press conference to discuss the Japanese car maker's quarterly results.

Apple Car

Apple Car (Image credit: Hyundai)

Today, a report from the Financial Times (via Reuters) puts those Nissan rumors to rest. A spokesperson for the company said quite directly that Nissan is not in talks with Apple in any sense.

The Financial Times said the companies had had brief discussions that faltered over Nissan's reluctance to become an assembler for Apple-branded cars, adding that the talks had not advanced to senior management level. "We are not in talks with Apple," a Nissan spokeswoman said. "However, Nissan is always open to exploring collaborations and partnerships to accelerate industry transformation." The spokeswoman declined to comment further. Representatives for Apple were not immediately available for comment.

An earlier report from today indicates that Apple is essentially in a "dating game" to find a partner for its electric vehicle ambitions.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.