The light can run on batteries, which means it can be taken anywhere. The price for the device will be $99.95. The Philips Hue Go, like other Philips Hue light bulbs, can be customized with geofencing, program timers and light recipes via mobile apps. The company says it will be compatible with all current Hue hardware, along with over 300 third-party apps. It states:
Lasting for up to three hours in battery mode, Philips Hue Go can be moved from the garden to the living room to the bedroom without the worry of wires; letting you create and enjoy a new ambience each time. It can also be positioned in different ways to adapt to your needs; enhance a living space by positioning it to face a wall washing it with light, add ambience to an intimate dinner by placing it as a center piece on the table or focused on a piece of work by directing the light where you need it.
With a control button on the product itself, it's easy to change the light when your smart device is not at hand. Choose from seven different light effects ranging from functional warm white light and cool energizing daylight, to one of the five natural dynamic effects - Cozy Candle, Sunday Coffee, Meditation, Enchanted Forest, and Night Adventure. Each dynamic effect has its own characteristic flow and mix of colors, delivering'living' light that enriches a romantic dinner, a relaxing bath or a Zen moment. Through the Philips Hue app, you can select functional white light for everyday tasks and to find optimum settings to help you relax, read, concentrate and energize. You can choose from more than 16 million colors to personalize your lighting to suit any occasion, mood or moment.
When it goes on sale, the Philips Hue Go will be available in Apple's retail stores, along with Best Buy and Amazon.
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