What you need to know
- Apple's Via del Corso store opens on Thursday, May 27.
- Apple has given us an exclusive first look inside the store ahead of its opening.
- The company says it is one of Apple's most significant restoration projects ever.
Apple has just given us an exclusive first look inside the unbelievable new Apple Via del Corso store in the heart of Rome ahead of its launch tomorrow.
In a press release Apple stated:
Images reveal incredible Carrara marble walls and the store's monumental staircase, which apparently dates back to 1888. The store has huge windows and art incorporated into the ceiling, giving off some serious Sistine Chapel vibes. The store also has an exterior landscaped terrace!
Images reveal customers will indeed be able to get their (sanitized) hands on the new M1 iMac as well as the new iPad Pro 2021. Apple says the new store will also bring the first-ever Today at Apple Made in Rome Program:
There's even a video documenting some of the restoration processes!
Check out all the photos of the new store below
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9