What you need to know
- Mark Gurman believes a new Apple Store is coming to the Grove mall in Los Angeles.
- The journalist stumbled upon new construction across from the aging Apple Store in the mall.
- It appears Apple may be upgrading its presence at the location with a whole new store.
It looks like Bloomberg's Mark Gurman may have just stumbled on a new Apple Store.
In the latest issue of the journalist's Power On newsletter, Gurman himself found what appears to be a new Apple Store that could be coming to the Grove mall in Los Angeles, California. The location is coincidentally right across from an older Apple Store which gives more authority to the rumor as Apple has opened new stores near its old ones multiple times.
New large Apple Store coming to the Grove in LA (not yet announced). Current store is 19 years old and very much feels like it https://t.co/NnrSK8jiit pic.twitter.com/4YJScRiqHXNew large Apple Store coming to the Grove in LA (not yet announced). Current store is 19 years old and very much feels like it https://t.co/NnrSK8jiit pic.twitter.com/4YJScRiqHX— Mark Gurman (@markgurman) October 3, 2021October 3, 2021
Gurman did say that he was unable to see inside the store so it is currently unknown how far the construction process has come along.
If Apple does open a new location, it will be sure to adopt much of the design of the company's newer stores: massive windows, indoor greenery, accents of leather and wood, and more.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.