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'Tis the Season

Redesigned Apple Hillsdale reopens in San Mateo, California

Apple Hillsdale opened to the public this weekend.
Joe Wituschek
8 Dec 2019

Apple Store video wallSource: Apple

What you need to know

  • Apple has opened its Apple Hillsdale store on December 7th.
  • Hillsdale relocated from inside the mall to a new outdoor space at North Block.
  • The store features the Forum, Video Wall, and Avenue displays.

As reported earlier, Apple has reopened the doors to Apple Hillsdale in San Mateo, California.

Detailed by 9to5Mac Apple has relocated the store from Hillsdale Shopping Center to North Block, an outdoor extension of the mall that features a number of stores and entertainment venues. Customers can find a movie theater, a bowling alley, as well as a number of popular retailers like Lululemon.

View this post on Instagram

A post shared by ignacio (@nachitosrobome) on Dec 7, 2019 at 12:05pm PST

Apple has taken the opportunity of a new space and completely redesigned the store. The location features a "panoramic glass storefront framed in white quartz and dotted with a lit Apple logo". Inside, the store boasts many of the new areas expected to be found in a modern Apple Store. The location focuses around the company's Today at Apple 'Forum' and 'Video Wall', with Apple 'Avenue' displays lining the sides of the store.

View this post on Instagram

A post shared by Mila Reagan (@itsmilareagan) on Dec 7, 2019 at 1:45pm PST

According to 9to5Mac, Apple Hillsdale is the tenth of seventeen Apple Stores in the Bay Area to be built or redesigned with the company's updated retail concept. As opposed to most retail stores featuring a "Make someone's holiday" message on the front windows, the new store had "Welcome Apple Hillsdale" in a red ribboned Apple logo to celebrate the opening.

You can find more details about the store, its location, and its hours on Apple's website.

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Joe Wituschek

Joe Wituschek has been in the technology industry for over a decade. Formerly Apple, Joe now covers the company as a news writer for iMore. Connect with Joe on Twitter @joewituschek.

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