The refreshed Apple Amsterdam store opens October 24 with film professionals in tow

(Image credit: Apple)

What you need to know

  • Apple Amsterdam will re-open October 24.
  • The store has bene closed for months while renovations happen.
  • Film professionals will be at the store for teh opening month.

Apple's flagship Dutch store will re-open after lengthy renovation work on October 24. Just like other high profile Apple Stores the new design will incorporate a large video wall for use with Today at Apple events.

Apple Amsterdam is also rolling out a special event to mark the re-opening, with sessions being run with professionals from the film industry involved.

View our capital through a different lens in the renewed Store of Apple Amsterdam. Talents from the film industry give inspiring sessions from October 24 to November 21, in co-creation with Eye Filmmuseum. Create a soundtrack, trailer or animation, and more.

The sessions will run from opening day on October 24 through November 21.

9to5Mac notes that Apple has taken care to meld its interior design ethos with the existing iconic architecture already in place. Apple Stores have a strong identify but the company is also keen to make sure that they don't ruin the building and its surroundings.

The store might have missed the launch of iPhone 11 and iPhone 11 Pro, but if rumors of new Macs and iPad Pros are accurate there could still be plenty to look forward to in the coming weeks. That might be the perfect excuse to check out what is sure to be a gorgeous new store in Amsterdam.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.