What you need to know
- Samsung is leading smartphone shipments in North America in the third quarter of 2021.
- Apple is in second place with a 37% market share.
- Despite being behind Samsung, Apple grew its market share by 5% year-over-year.
Apple is still trying to beat out Samsung for the top spot in North America.
According to new data from analytics firm Strategy Analytics, Samsung still grabbed the number one spot when it came to market share in North America in the third quarter of 2021. Apple came in second with a 37% market share, a 5% increase year-over-year.
Ken Hyers, Director at Strategy Analytics, said that the company has overtaken Apple who had led the brand over the last three quarters.
Linda Sui, Senior Director at Strategy Analytics, said that Apple's growth would have been even higher and potentially outdone Samsung once again if it had not been for component supply issues.
Apple recently announced the iPhone 13 lineup. The latest phones feature a new processor, cameras, and improvements to battery life.
Master your iPhone in minutes
iMore offers spot-on advice and guidance from our team of experts, with decades of Apple device experience to lean on. Learn more with iMore!
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.