Samsung leads Apple in smartphone shipments in North America

Iphone 13 Design Hero
Iphone 13 Design Hero (Image credit: Joseph Keller / iMore)

What you need to know

  • Samsung is leading smartphone shipments in North America in the third quarter of 2021.
  • Apple is in second place with a 37% market share.
  • Despite being behind Samsung, Apple grew its market share by 5% year-over-year.

Apple is still trying to beat out Samsung for the top spot in North America.

According to new data from analytics firm Strategy Analytics, Samsung still grabbed the number one spot when it came to market share in North America in the third quarter of 2021. Apple came in second with a 37% market share, a 5% increase year-over-year.

Ken Hyers, Director at Strategy Analytics, said that the company has overtaken Apple who had led the brand over the last three quarters.

"Samsung is the leading smartphone vendor in North America, with annual shipment growth of 5 percent. Samsung has clawed back share following three quarters when it was topped by Apple. Samsung has capitalized on the collapse of LG, which in the year-ago quarter held a 14 percent share in the North American region but has shuttered operations from Q3 2021. The combination of leading technology and a broad product portfolio have made Samsung smartphones, such as its premium Galaxy S21 series and affordable A-series the most popular Android devices in the region."

Linda Sui, Senior Director at Strategy Analytics, said that Apple's growth would have been even higher and potentially outdone Samsung once again if it had not been for component supply issues.

"Apple captured 2nd place in smartphone shipments in the North America region in Q3 2021. Apple's newly introduced iPhone 13 5G smartphones drove a late Q3 2021 surge in shipments, which along with its older iPhone 12 models drove positive annual growth of 9 percent annually in the 3rd quarter of 2021. Apple's growth would have been even stronger were it not for component shortages and manufacturing disruption in Asia that limited its ability to meet demand for its new iPhone 13 series smartphones."

Apple recently announced the iPhone 13 lineup. The latest phones feature a new processor, cameras, and improvements to battery life.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.