What you need to know
- Apple will be donating to support flood relief efforts in Western Europe.
- Germany, Belgium, and other countries in Western Europe have experienced devastating flooding in the last week.
On Friday, Apple CEO Tim Cook announced that the company would be donating to assist with relief efforts for the countries impacted by record flooding in Europe this week. The devasting floods have impacted Germany, Belgium, and other countries in Western Europe. Hundreds have died and over a thousand people are currently reported missing.
Cook took to Twitter on Friday evening to not only express empathy to those affected by the flooding but to announce Apple would be donating to the relief effort as well.
Our hearts are with all those affected by the devastating flooding across Germany, Belgium and Western Europe. Apple will be donating to support relief efforts.Our hearts are with all those affected by the devastating flooding across Germany, Belgium and Western Europe. Apple will be donating to support relief efforts.— Tim Cook (@tim_cook) July 16, 2021July 16, 2021
A report from Reuters early today said that over 100,000 people in Germany alone were without power earlier today.
Under Cook, Apple has been known for publicly announcing when they would be donating to relief efforts. Most notably, the company launched a major campaign to help combat the COVID-19 pandemic, working with supply chain partners to manufacture masks, face shields, and more. The company also donated to countries impacted hard by the virus.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.