TIME names Tim Cook one of the world's most influential people

Tim Cook
Tim Cook (Image credit: Apple)

What you need to know

  • Apple CEO Tim Cook has been named on TIME's list of The 100 Most Influential People.
  • Cook recently ticked past ten years in charge of Apple.

Apple CEO has found himself on TIME's list of The 100 Most Influential People of 2021 in what is also his tenth year in charge of the company.

Coming a day after Apple announced its new iPhone 13 and a raft of refreshed products, the news further highlights how Cook has become one of the most important people on the planet for a variety of reasons.

Cook's TIME profile was written by Nike co-founder Phil Knight.

In 2005, when we first talked to Tim Cook about becoming a member of the Nike board, we were hoping to add a good decisionmaker to the team. Within a short time, he proved himself to be a man of excellent judgment, able to think tactically and strategically in an industry far different from his own. He also offered the most valuable attribute of any leader in any field: wisdom.

Knight goes on to talk about what makes Cook stand out from the crowd, namely his "character, compassion, courage." He also pointed out that Apple's stock has "gone up 1,000%" in the decade since Cook took over from Steve Jobs.

The last decade has undoubtedly been a good one for Apple and Cook himself, with hot product after hit product seeing the company become one of the biggest players in more than one new category. The upcoming Apple Watch Series 7 will be the best Apple Watch yet and will undoubtedly go on to change, and save, lives thanks to its health features.

There aren't too many tech CEOs that can put that on their resume.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.