Timer 2.0 brings same great timers, new great expansion options

Timer by App Cubby launched as an inexpensive way to quickly and easily set single or multiple count-down timers on the iPhone. Since Apple's built-in Clock app only allows for a single timer at once, Timer was well worth the $0.99 it originally cost. Recently, however, App Cubby made it free. And now they're further upping the ante with Timer 2.0. It's still free, but the new version comes with the option to add even more features via in-app purchase.

Thanks to the iPhone 5 and iPod touch 5 16:9 display, you still get the same 12 pre-set timers, as well as 2 customizable timers. Any of them, and all of them, available at the tap of a button.

Among the options for Timer 2.0 are theme packs at $0.99 each, including anodyne, halcyon, dulcet, incandescent, brazen, clicky, midnight, glimmer, and gallery. Sound packs, also at $0.99 each, include serene, nature, and future. The glyph pack is $1.99 and includes 400 symbols to use in your timer labels. If a la carte feels too expensive or too involved, you can also pick up all sound bundles for only $1.99, all themes for only $4.99, or the ultimate bundle for only $9.99. And bundles include not only current content, but future content as well. Buying any of the in-app purchases also removes the ad (an icon, middle bottom, that suggests other apps you might like to try).

The free version of Timer, without a single in-app purchase, is fully functional. The in-app purchases are just icing on the cake -- a way to liven up the app after having used it for a while, and to tip the developers for a job well done.

Timer 2.0 is a great app and an interesting App Store experiment. It lets users try before they buy, removing the fear of purchasing, and still gives them an option to pay real money to support the developer and ensure work on the app continues.

I had a chance to talk to David Barnard, App Cubby's producer, about all the work and the thought process that went into making Timer 2.0, and into how to best sell it on the App Store. If you're interested in development and the App Store economy, it's a must-listen:

Download MP3

Timer 2.0 is available now on the App Store at the low, low price of free. Give it a try.

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

  • Great looking update and will for sure be picking up the IAP bits and bobs. Dont mind the whole freemium thing either, though was a bit jarring to see an ad appear in a purchased app, cant help feeling they should have stripped ads for for early adopers/existing users many of which who will buy the iap anyway. hard to say without sounding cheap i guess (which im not), maybe its just because i hate ads and buy full version of apps to avoid them
  • I don't think there's a way to detect whether you bought it before it went free, sadly. On the plus side, any IAP, even the cheapest, clears ads.
  • That is true, and again in all for supporting devs and would happily buy the app several times get iap. There's a game called dungeon story which awarded early adopters with in game gold but not for new users, maybe it was tracking uuids and doing it that way?
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  • The ads sully the product. Quality companies believe in their product and build mutual respect. I'm all for a bit of iAP but the ads really were a turnoff. I like Timer but it's going to take a bit more than sounds and themes to move me from Due.
  • That's trash that I have to purchase it again basically to get rid of the ads.
  • This doesn't seem right - I now have ads for an app that I paid for.... What will we find in the next update, ads again for those who made an iAP on this version?
  • This was by far the simplest timer app to use, with a no-nonsense interface and just enough customization. I fully agree with Obisdian71, above. Why not split Timer into two apps: a free one which was exactly like Timer 1.0, with no rotating ads; and Timer 2.0, a paid app with additional in-app purchase options. I had recommended this app to countless family members, but in its current state with the flashing rotating ad, I cannot recommend it wholeheartedly any more. Thank you for a great product. Please consider removing the ads.
  • I prefer the simplicity of Min http://itunes.apple.com/app/min/id511900470?mt=8&at=10l3Vy
  • Seems to be a lot of attitude pointed at anyone whos mentioned unhappyness at the ads on twitter. But they dont get it, most people arent narked about the money, id happily buy the app again - but people are narked about buying an app then having ads introduced, surely thats understandable i'll be buying the iap anyway just think it could have been handled better as there are definitely ways of detecting who bought the app when it was chargeable or detecting people who bought before certain date, as demonstrated by boxcar and dungeon story, in the case of boxcar previous full price purchasers could remove ads for no extra cost as they originally supported the app