What you need to know
- UK carrier EE says that the easing of lockdown in the country has drastically changed customer behavior.
- It says that traffic to travel and holiday sites more than doubled in July.
- Food delivery and fitness apps all saw drops in use as pubs, restaurants, and bars reopened.
UK carrier EE says that the easing of lockdown restrictions in the country has drastically changed the way people use their phones.
In a press release today, Marc Allera, CEO of BT's Consumer Division, said that "the easing of lockdown has driven notable changes in the ways our customers are using our mobile network." Notably, EE says that traffic to travel and holiday websites like Airbnb, Booking.com, easyJet, Ryanair, and Skyscanner more than doubled in July:
EE says that conversely, food delivery apps like Deliveroo and Uber Eats saw user counts drop by more than half between June 3 and July 15 as pubs and restaurants reopened. Peak delivery times also shifted later as more workers returned to offices, ordering after their daily commute.
Fitness also took a big hit, with traffic for Strava and MapMyRun decreasing by nearly 30% peak usage between June and July. EE says that people are also making fewer phone calls as guidelines around seeing friends and family begin to relax.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9