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What the heck is Boomerang?

No, it's not the Australian tool that comes whipping back to you when you chuck it, and no, it's not the Gmail email scheduling app, and no, it's not Cartoon Network's channel that shows re-runs from old cartoons.

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Boomerang is a fairly new app from social media giant Instagram that breaks the boundaries on what social media content is supposed to be. How? Well to quote Instagram, "It's not a photo. It's not a gif. It's a Boomerang."

Boomerang works by taking a super short, super fast burst of photos and stitching them together into a mini video that plays forward and backward and forward and backward and—well, you get the idea.

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The app first picked up speed with social media influencers (like the Jenner sisters) and has even encouraged some friendly competition amongst other popular photo-editing apps. VCSO, an app aimed at photo editing for more serious iPhoneographers, recently unveiled DSCO, "a free GIF-making app designed with VSCO's superior imaging technology."

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Cella writes for iMore on social and photography. She's a true crime enthusiast, bestselling horror author, lipstick collector, buzzkill, and Sicilian. Follow her on Twitter and Instagram: @hellorousseau

4 Comments
  • Funny, I never heard of it until Instagram updated their icon and it was listed in the release notes!
  • It really is a fun app to play around with! :)
  • Well it's definitely not "new". I've had it on my phone for at least the last year or something. I never actually use it though.
  • DSCO doesn't show up in the app store. Not available in the USA?