What you need to know
- Facebook has announced a brand new WhatsApp feature to help you connect with businesses.
- Users will be able to scan QR codes to start a chat with a business.
- It will hopefully help businesses as they adjust to life post-COVID-19.
Facebook has today announced a brand new feature to help you connect with businesses on WhatsApp.
In a blog post today, Facebook stated:
The system is fairly self-explanatory, businesses will be able to supply users with QR codes on places like their storefront, product packaging, receipts or websites to help customers easily start a conversation. This is to replace the process of adding the number of businesses to your contacts, one number at a time:
From today, Businesses around the world will be able to create QR codes using the WhatsApp Business app or the WhatsApp Business API. Facebook also highlighted how catalogs have become a popular way for people to engage with businesses on WhatsApp, stating that 40 million people view a business catalog each month on the platform. Facebook is now making it possible to share catalogs and individual items as links on websites, Facebook, Instagram, and elsewhere.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9