First Apple earning report with iPhone 6 sales due Oct 20

Apple has set the date for their next fiscal earnings statement as October 20th. The statements will cover the months of July, August, and September (known in Apple corporate parlance as "Q4"), as well as the year-end statement for the 2014 fiscal year. As the iPhone 6 and iPhone 6 Plus launched on the 19th of September, the first 12 days of sales (up to today) will be included in Apple's results — with 10 million iPhones 6 sold in the first 3 of those days, there are sure to be some big numbers following a bunch of dollar signs in Apple's results.

Here's what Apple's guidance was for this quarter:

  • Revenue: $37 billion to $40 billion
  • Gross Margin: 37% to 38%
  • Operating Expenses: $4.75 billion to $4.85 billion

Apple under CEO Tim Cook has pivoted towards more realistic guidance as compared to the conservative guidance the company used to offer that led to actual results consistently smashing expectations. We'll expect to hear from both Cook and Apple CFO Luca Maestri throughout the call.