iOS 7 video with Jony Ive and Craig Federighi now available on Apple.com

If you couldn't catch the live video feed of the WWDC keynote today, you won't have seen the promo video for the new look iOS 7 starring Jony Ive and Craig Federighi. Thankfully -- and in advance of the whole keynote video hitting the web -- over on Apple.com you can now watch through the 7 minutes and 30 seconds of iOS 7 goodness.

There's no doubts that the new man in town has made his mark on iOS, and the rumors of a much flatter, cleaner interface came true. There's a lot more whites, with dark accents, and absolutely no green felt. While the appearance may divide iOS users, the beauty is more than just skin deep.

There's a bunch of useful new features underneath, and a ton of new API's for developers to get their hooks into. AirDrop has been added to iOS, albeit only for the most recent devices due to hardware limitations, and we got improved security with Find my iPhone, background updates for apps, and a whole lot more.

Give the video a quick watch, then jump into the comments below and tell us what you're most excited about in iOS 7.

Source: Apple

Richard Devine

Senior Editor at iMore, part time racing driver, full time British guy

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iOS 7 video with Jony Ive and Craig Federighi now available on Apple.com

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All of it, can't wait for the fall. I'll be picking up the new iPhone then and taking full advantage of iOS 7, it's absolutely beautiful.

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Doesn't anybody else think this looks more like Andoid and Metro. Why Sir Jony, why? The whole UI looks more cartoonish. I mean look at the bubbles on the messages app. This redesign was done to attract more Android and Windows users over to iOS, IMHO.

Beautiful interface can't wait. This might be a dumb question but can anyone become a developer to install the beta if we don't want to wait? And do you have to own a Mac?

I was awed by the beauty of it. Truly the most impressive iOS presentation to date. I'll be lurking for the beta leaks for sure.

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I'm completely STOKED for the fall. Summer can't end fast enough lol. However I agree with some above users.. the interface does seem a little more childish/cartoonish. However a still much welcomed refresh to the UI!

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I'm completely STOKED for the fall. Summer can't end fast enough lol. However I agree with some above users.. the interface does seem a little more childish/cartoonish. However a still much welcomed refresh to the UI!

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It seems like both iOS 7 and Mavericks are very focused upgrades. I'm looking forward to them. I'm guessing that the simplified UI also is less taxing on the processor as well.

Honestly, this Vista meets Metro is one of the ugliest things I've seen from Apple. Most icons look unfinished and unpolished, as if a first year computer scientist needed icons for an assignment and designed them himself. Honestly, that Calendar icon, you're kidding right?

This is the best Ive can do, round buttons and transparencies?

I must say I'm rather confused, I was informed that Apple were doomed, over, finished and could no longer innovate :-)

Really , lots of iOS fan boys disappointed with this update ... Worst UI , they removed shiny icons ... Shiny icons are most important for iPhone .. Pls ask them to revert back to iOS 6 , I can't take this change .. I cant believe that I am going to miss ios6 ...settings screen is really worst , dock in home screen is totally flat and it's back ground color is worst , it's just looking like a basic design with out shining .. Just white background with thin lines ... 6 months experienced developer can do this type of UI .. Lots of apps which are der in App Store had stunning UI.. Please don't spoil iOS ..

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