Rogers getting in on the early upgrade action with a Next program all their own

Rogers getting in on the early upgrade action with a Next program all their own

Rogers, one of Canada's big three carriers, is now joining it's U.S. counterparts in offering an early upgrade program — a Next of their very own. Kicked off by T-Mobile's desire to disrupt the industry, early upgrades let people get new phones faster, but often with a huge catch — extra cost. So is Roger's Next any different?

The problem with most of these programs is that they essentially double dip by asking for a "leasing" fee on top of the existing "subsidy" already included in the monthly plan. Since you have to give back your current phone to get a new phone, and since the iPhone in particular has traditionally kept a really high resale value, it's really important to run the math not once but twice to make sure you're actually getting a deal and not just getting taken for a ride.

We're going to grab our calculators, check the numbers, and post a follow up asap. In the meantime, check out the press release below and let me know — does Rogers' new Next program interest you at all?

Rogers customers to get the latest smartphones even faster with Rogers Next

Canada NewsWire TORONTO, Feb. 19, 2014 Customers on two-year agreements can upgrade to a new smartphone every 12 months for $0 down with no early upgrade or connection fees

TORONTO, Feb. 19, 2014 /CNW/ - Rogers customers can get the newest smartphones even faster with Rogers Next™, an early upgrade program that will give subscribers the freedom to get a new premium device every 12 months for $0 down, with no early upgrade or connection fees.

"Our customers love experiencing the latest technology. They have an insatiable appetite for staying connected, entertained and accessing their favourite apps - all on their mobile devices," said John Boynton, executive vice president and chief marketing officer, Rogers Communications. "Rogers Next ensures early adopters never miss what's next by putting the hottest smartphones in their hands sooner."

Here's how it works:

  • When you upgrade to a new device or join Rogers as a new customer, you have the option to subscribe to the Rogers Next program for a monthly fee of $24.99 or get the program with Rogers Device Protection Premium included for $29.99 - a device support service which retails for up to $11.99 per month;
  • After 12 months, trade in your current device in good working order for a new smartphone of your choice that has a subsidized price of up to$250;
  • You pay $0 down for the new device on a new two-year term, and your remaining FLEXtab™ balance and connection fees are waived;
  • You then have the option to continue your enrollment in Rogers Next to get another new device in 12 months for $0.

At the time of upgrade, customers can choose from the largest selection of LTE-enabled devices including next generation Android™, Apple, BlackBerry® and Windows smartphones, all powered by Rogers LTE, Canada's fastest LTE network. Rogers Device Protection Premium is recommended for protection against loss, theft and damage, and provides added peace of mind when you upgrade with Rogers Next1.

Rogers Next will be available soon for existing and new customers. This early upgrade program is a part of Rogers Freedom Advantage, which offers customers data sharing, price match and free plan changes within tier. Additionally, customers enrolled in the Rogers First Rewards™ loyalty program earn points with Rogers Next, which can be redeemed for Rogers products and services including more wireless data, even larger discounts against device upgrades, and more.

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Rogers getting in on the early upgrade action with a Next program all their own


Well... that program is useless as it doesn't apply to iPhone's.. it's indicated that it goes for only two-years contracts.. iPhone's are subsidized with three-year contracts.. It's clearly to increase sells of their low-cost smartphones...

buy a iphone, $230 on two years.

pay $25 a month - $300 for the year & give your phone in probably worth $400-$500. Rogers plans are $70-90, which includes $20 a month subsidy - $240.

So by the end of the year, you've paid $770+ in subsidy and hand over a $400-500 phone to get another for $0?

unless you paid $0 for your current phone, its a rip off.

Ridiculous. You are just paying the subsidised cost of the iPhone a year ahead of time, spread out over 12 months, plus a premium on top.

This plan is entirely to the benefit of Rogers and offers no benefit whatsoever to the end user other than assuring them that they won't have to wait in line when the next phone arrives.

So, get your phone "early" (but not actually), you don't pay any "extra" (but you actually do), and the whole impression is that you are getting something for your troubles, when in fact you are not. You also have an "opportunity cost" to having the money you would pay for the iPhone locked up for an entire year at Rogers, so they are stealing whatever bank interest or investment money you could get out of it as well.

It's really a "PAY EXTRA to reserve your iPhone" deal, but presented as some kind of a special offer to the end user.