Apple executives Eddy Cue and Jimmy Iovine both played important parts in bringing HBO Now to Apple devices.
HBO Now, which launched earlier today on the Apple TV, as well as the iPhone and iPad, lets viewers what HBO content without a cable subscription. While HBO had already been thinking about Apple as a possible launch partner for HBO Now, Iovine, who used to work with HBO CEO Richard Plepler at Warner Music, encouraged him to pursue the deal.
Beats co-founder Jimmy Iovine is reportedly speaking to artists about doing exclusive albums for Apple. The goal is apparently to repeat the success of Beyoncé when she released her self-titled album exclusively on iTunes at the end of last year. However, record labels may be a hurdle that Apple and Iovine need to clear before any deals are made.
In a new interview, Jimmy Iovine goes a bit into detail on how he sold Beats to Apple. Iovine, who has been named one of GQ's Men of the Year, says that he sold Apple on his music streaming service by offering to fix problems that the company had developed in music.
The Wall Street Journal has interviewed Dr. Dre (Andre Young) and Jimmy Iovine on their recently launched undergraduate academy at the University of Southern California. The new center, the USC Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation, is a joint venture between the two to better prepare younger generations for careers in the tech and entertainment industries, as Iovine explains in the interview:
Re/code has posted the video of Apple's senior vice president of services Eddy Cue and Jimmy Iovine's interview with Walt Mossberg and Kara Swisher at Code Conference on Wednesday night. Cue and Iovine discussed Apple's recent acquisition of Beats, how Beats will fit in at Apple, and how excited Cue is for upcoming Apple products.
More information is becoming available following the announcement of Apple buying Beats for $3 billion, including Tim Cook calling the deal a no-brainer, and word that both Jimmy Iovine and Dr. Dre will be reporting to senior vice president of services, Eddy Cue.
Apple CEO Tim Cook and SVP of internet services, Eddy Cue reportedly met with Beats Electronics CEO and Interscope-Geffen-A&M chairman Jimmy Iovine to discuss his and co-founder Dr. Dre's planned Project Daisy Music Streaming service, among other things. According to Poornima Gupta and Ronald Grover at Reuters: