Apple's Jony Ive and Marc Newson sat down at the Condé Nast International Luxury Conference to talk about luxury and craftsmanship in the 21st century.
Ive, Apple's SVP of Design, and Newson opened the conference, an event that was first announced last month. They talked about bringing craftsmanship to something that would be mass produced, like the Apple Watch.
"It's technology worn on the wrist. I sensed there was an inevitability to it."
Apple's Jony Ive is once again doing an Apple Watch focused interview in advance of the Spring forward event, this time covering everything from how he came to work in Cupertino to the responsibilities of designing for the wrist.
Jony Ive is the subject of an unprecedented profile by Ian Parker that delves into Ive's history with Apple, the design process for the iPhone 6, Apple Watch, and much more. Ive himself was interviewed numerous times, and it includes comments from Apple CEO Tim Cook, executives Jeff Williams and Bob Mansfield, peers in the design community, members of Apple's design team, and Laurene Powell Jobs.
Speaking at London's Design Museum last night, Apple's Jony Ive called the current design education landscape "tragic." The talk came about as Ive spoke about how Apple's efforts to hire young designers often fail because schools aren't teaching them how to make products — instead preferring to spend instructional time on studying the design of three-dimensional objects, rather than creating them.
Jony Ive, Apple's Senior Vice President of Design, said that the upcoming launch of the company's Apple Watch is just the start of what he called 'a very important category' of products. Ive made those statements on Friday night where he was honored as a "San Francisco Treasure" by the San Francisco Museum of Modern Art.
Apple design head Jony Ive has given some insight into how Apple approached the design of the Apple Watch. Ive spoke about designing the Watch at the San Francisco Museum of Modern Art this week. He said that the project was more challenging than the iPhone, in part due to the societal views on watches, according to the Wall Street Journal:
It's rare that we get an unfiltered view of an Apple executive, but Jony Ive's recent interview and Q&A with Vanity Fair is definitely one of those rare moments. It's a full 25 minutes of Jony Ive answering questions about what his typical day as Senior Vice President of Design at Apple, what the small core design team is like, and how they balance design and functionality (hint: they're one and the same in Ive's mind).
Earlier this month, Jony Ive took part in an interview at Vanity Fair's New Establishment Summit, where he shared details on numerous topics including his relationship with Steve Jobs, development of the first iPhone as well as product design, centering around the Apple Watch, the iPhone 6 and iPhone 6 Plus. The publication has now posted the full 25-minute interview online.
Apple's senior vice president of design Jony Ive did not mince words about the competition at today's Vanity Fair New Establishment Summit. When he sees designs from Apple in the products of other companies he isn't very flattered.