What you need to know
- Jony Ive's profile is no longer on Apple's leadership page.
- It was announced that Apple's design lead was leaving earlier this year.
- No formal date was provided at the time.
Apple design chief Jony Ive is no longer part of Apple's leadership page (opens in new tab) on apple.com, as spotted by The Verge. It was announced earlier this year that Ive would be leaving to set up his own design shop, but no date for the departure was given.
Ive first joined Apple in 1992 and has been head of its design operations since 1996. During that time Apple has become synonymous with forward thinking design that while not pleasing everyone, certainly had an aesthetic. Ive's fingerprints are all over some of Apple's most iconic products, not least 12 years of iPhones.
Ive's new project is LoveFrom, a shop he is setting up with fellow designer Marc Newson. Apple is said to be a client of the new firm, although some believe that is simply a way for Apple to make the transition seem less worrying to investors.
With Ive now out of the picture, software and hardware design will fall under COO Jeff Williams. Williams is someone who many have tipped to eventually replace Apple CEO Tim Cook, although his design chops have been questioned. He's no Jony Ive, but who is?
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.
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