App Cubby's Launch Center Pro is the newer, shinier, big brother to the existing Launch Center app, built with a new kind of power user in mind. The original Launch Center was a great attempt at organizing and enabling URL schemes. URL schemes are a limited way -- and currently the only way -- for apps to send actions to each other in iOS. Many apps support them and the net result is that Launch Center allows users to pre-program certain actions (for instance launching IMDb and immediately grabbing current showtimes for your area) in a list form. In other words, it let you launch actions, not just apps. It was a great start and Launch Center Pro builds on this pedigree, but adds a entirely new level of customization that new users will immediately find accessible, but fiddly (and I mean that in the best way possible) users will dive into and love.
Georgia, Seth, and Rene talk about copy-cat apps, iMovie vs. Avid, Launch Center, Jailbreak apps for iOS 5, as well as cases with stands, iPhone guns, and glowing Apple logo mods. This is Apps & Accessories Live!
Launch Center, a new shortcuts app for iPhone, aims to make everything from sending messages and mail to posting on Facebook and Twitter, to turning on your LED flashlight, faster and easier via an extremely clever, borderline audacious use of URL schemes and iOS 5's Notification Center.