Looks like Apple wasn't quite done unveiling new iPhone 3GS commercials, as a a third one began airing last night focused on video recording, editing, and sharing.

Like the previous two, which highlighted copy and paste and Voice Control, Apple's keeping them all about the new features -- and the ease of use of the new features.

So that means compass and landscape keyboard are next, right?

[Apple.com]

We're figuring a lot of folks will default to the ubiquitous YouTube for iPhone 3G S video sharing, since Apple was user-minded enough to include it in the options. But for those who want pristine QuickTime quality, the Mobile Me news blog has you covered:

The new iPhone 3G S lets you shoot video in addition to photos, and sharing those videos on your MobileMe Gallery works exactly the same. From your camera roll choose what you want to share — video or photo — tap the arrow in the lower left corner, and choose Send to MobileMe. Enter a title, choose the album you want to publish to, and tap Publish. (If there are no albums in your Gallery, one called "New Album" will be automatically created.) Click here to learn more about Gallery.

If you're sharing some iPhone 3G S video, let us know how you like the quality, and the MobileMe gallery uploads.

Lots of smartphones have lots of features, and as Steve Jobs has said in the past -- many people don't even know about them, much less use them.

With the original iPhone, Apple popularized mobile web browsing, and the iPhone 3G too that to previously unseen levels (and AT&T has the data network woes to prove it). The App Store made getting and using mobile applications so ridiculously easy that 50,000 now fill the store and over 1 billion have been downloaded.

So now Apple is set to take on mobile video.

Like previous efforts, mobile video isn't new. Many smartphones have been able to shoot video for many years. Likewise, the Flip Mino and similar pocket video camera have become media darlings. But as with most things Apple, the iPhone 3G S is set to make shooting, editing, and sharing videos not only more convenient, but easier and likely more popular than ever.

Think about it: the video camera will be with you everywhere you have a phone. It will be constantly connected. And it will be integrated with not only MMS and MobileMe, but with the 800lbs gorilla of video -- YouTube.

Hey, dad, here's your son making that soccer goal 5 min ago. Hey, sis, here's Steve Jobs totally ordering a smoothy at Whole Foods! Hey, air force, here's that flying saucer that keeps buzzing my cattle ranch!

Tweetie, the uber-popular iPhone Twitter application, has a big desktop brother called Tweetie for Mac that's just been updated to version 2.1 and one of the cool new features is support for adding video via the yfrog service (which previously handled static pictures).

iPhone 3.0 contains code that pretty much confirms we'll be seeing video recording, editing, and sharing if not in the iPhone 3G then certainly in the next-generation iPhone expected to be announced on June 8 at WWDC 2009.

Put these two together and what do you get? The potential for not only a pocket video explosion, but a pocket video micro-publishing explosion as well.

A 4K (2160p) RED ONE camera might be drool-worthy, but even most pros won't have it with them 24x7 when they chance upon that one great serendipitous moment. They might just have a video-enabled iPhone, however.

Likewise, sharing that video via MMS, email, or MobileMe, even YouTube is okay to great, but to immediately be able to push it out to all your Twitter followers? (Which suffers not the walled garden of Facebook).

Yeah, we live in interesting times!

(via @atebits and @llofte)

Business Week (via Daring Fireball) is adding fuel to the rumors of Apple's iPhone 3.0 may not only be shooting video come WWDC, but editing and sharing as well:

I’ve spoken with a source that is familiar with Apple’s plans for the next iPhone, which may well be announced at Apple’s Worldwide Developers Conference in early June. Evidently, shooting video is as easy as it is with a Flip, the ingenious device made by Pure Digital (recently purchased by Cisco). Then there’s an iMovie app that lets you quickly save the sections you want, right there on the phone itself. There may also be support for MMS, so the clips can be shared wirelessly with friends. And because of the iPhone’s relatively large screen, your friends don’t have to schlep to your PC or their Facebook page to see that video of your kids or your safari. Just hand them your iPhone.

Questing -- will this only be available on the next generation iPhone or will current (and older) iPhones be so blessed, lower-quality camera and processors not withstanding?