Tim Cook explains why he hired the wicked-smart Angela Ahrendts and how she'll help move Apple Retail forward

Tim Cook talks about hiring Angela Ahrendts in company memo

Apple CEO Tim Cook has opened up to the rest of the company about the hiring of Angela Ahrendts, Apple's new Senior Vice President of Retail. In a company-wide memo this morning, Cook outlined how Ahrendts was hired, and how confident he is in Ahrendts' ability to lead both the physical and online retail teams. The memo also discussed why Ahrendts fits so well with Apple's culture, according to 9to5Mac

"She shares our values and our focus on innovation. She places the same strong emphasis as we do on the customer experience. She cares deeply about people and embraces our view that our most important resource and our soul is our people. She believes in enriching the lives of others and she is wicked smart. Angela has shown herself to be an extraordinary leader throughout her career and has a proven track record. She led Burberry through a period of phenomenal growth with a focus on brand, culture, core values and the power of positive energy."

Cook also thanked Apple's retail team for their work while a new retail head was found. Apple's previous retail leader, John Browett, left the company last year as part of Tim Cook's executive shuffle. Ahrendts will spend the rest of 2013 transitioning from her current role as CEO of Burberry. She is expected to start her work at Apple in the spring of 2014.

What do you want to see from Apple's new head of retail? Let us know below in the comments.

Source: 9to5Mac

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Joseph Keller

News Writer for Mobile Nations. Fascinated by the ways that technology connects us.

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Reader comments

Tim Cook explains why he hired the wicked-smart Angela Ahrendts and how she'll help move Apple Retail forward


I am really intrigued and optimistic about this change. The only slight concern i have got is that as she is coming from a brand which symbolizes luxury and elitism hopefully Apple does not forget that it needs the regular Joe on the street to come in and buy an apple product and not just the yuppies.
But overall with this change i am expecting the quality of customer service to go even more through the roof.
Rooting for great things in the future!!