Tim Cook is Apple's CEO and a member of their board of directors, and the reason that Apple products can be both manufactured and sold less-expensively than ever. A logistical mastermind with an uncanny ability to recollect facts and figures, Cook has led Apple's climb up the profit and stock charts to record levels.
Here's everything you need to know.
May 13, 2018: Here's what Tim Cook said during his Duke Commencement speech
I love that "Be Fearless" made the title.
April 19, 2018: Cook says macOS and iOS should remain seperate
Speaking recently following Apple's education event in Chicago, Tim Cook talked about the possibility of combining macOS and iOS into a unified operating system that would run on all of Apple's devices. Cook doesn't think that such a merger is something customers are looking for.
Apple executives have previously stated their preferences for keeping the operating systems separate, with Phil Schiller once calling such an effort "a waste of energy." When it comes to bringing iOS hardware features like touchscreens to Macs, the late Steve Jobs expressed at Apple's 2010 MacBook Air event that such a feature would result in bad ergonomics.
September 11, 2017: Apple's impact on health, education, and the environment
In a new interview, Cook talks about Apple's impact on the world, both through its products, as well as how it runs itself as a company. Cook points to things such as the company's attempts to run its facilities across the world on 100% renewable power, its efforts to bring coding curriculums to classrooms, and its work in privacy.
Cook also touched on how Apple prices its products, and pushed back when it was suggested that Apple's prices were too high.
August 31, 2017: Hurricane Harvey's impact on Apple and what the company is doing
Apple previously made it possible to donate to Hurricane Harvey relief efforts through iTunes and App Store, and donated $2 million directly. Now, Tim Cook has updated employees on how much Apple customers, and Apple employees through a 2:1 matching program, have donated.
Buzzfeed scored the email:
The U.S Red Cross also takes Apple Pay, and you can donate to local relief efforts on the ground as well.
August 28, 2017: Apple has a 'moral responsibility' to 'contribute to this country and to contribute to the other countries'
In a new interview, Tim Cook comments on the dwindling functionality of government and the importance of companies and other areas of society to step up and contribute in the U.S. and around the world.
Cook also touched on the newly expanded App Development with Swift curriculum, announced last Friday in Austin.
August 24, 2017: Tim Cook goes on tour, hits CTS in Cincinnati, Data Center plans and Apple Store visits in Iowa
Tim Cook is touring the midwest and sharing his visits at manufacturing partners, future data center sites, a school, and Apple Stores on Twitter.
Thanks to the team at CTS in Cincinnati, manufacturers of best-in-class testing equipment for Apple. Enjoyed my visit this morning! pic.twitter.com/lFLW5caYxwThanks to the team at CTS in Cincinnati, manufacturers of best-in-class testing equipment for Apple. Enjoyed my visit this morning! pic.twitter.com/lFLW5caYxw— Tim Cook (@tim_cook) August 24, 2017August 24, 2017
CTS creates equipment that tests the water resistance of Apple Watch and iPhone 7 (and presumably later) devices.
(And yes, the Internet is now fascinated with what was in Tim Cook's pockets...)
Looking forward to working with @KimReynoldsIA & @CityofWaukee for Apple's newest data center to serve N American customers. pic.twitter.com/anKRn8VGOELooking forward to working with @KimReynoldsIA & @CityofWaukee for Apple's newest data center to serve N American customers. pic.twitter.com/anKRn8VGOE— Tim Cook (@tim_cook) August 24, 2017August 24, 2017
As iCloud, Apple Music, App Store, and all of Apple's other services businesses continue to grow, and the company completes its move off of AWS and Azure to its own server infrastructure, Apple is bringing more and more data centers online. They serve to both highlight the companies ecologically-friendly policies but also the realities of serving both customers and increasingly nationalistic governments who want jobs and data in the region they're serving.
.@WaukeeAPEX thanks for showing me around! Loved seeing the collaboration among students and depth of learning at your school. pic.twitter.com/5tXirdzEaO.@WaukeeAPEX thanks for showing me around! Loved seeing the collaboration among students and depth of learning at your school. pic.twitter.com/5tXirdzEaO— Tim Cook (@tim_cook) August 24, 2017August 24, 2017
Great day in the Hawkeye State! A shout out to the dedicated team at Apple Jordan Creek. pic.twitter.com/94b1nHztCAGreat day in the Hawkeye State! A shout out to the dedicated team at Apple Jordan Creek. pic.twitter.com/94b1nHztCA— Tim Cook (@tim_cook) August 24, 2017August 24, 2017
Apple is also focusing on education and bringing coding in general and Swift, its next-generation programming language, in particular to schools and kids.
Cook and Apple are expected to announce more along those lines tomorrow.
August 16, 2017: Tim Cook condemns hate, pledges donations to SPLC, ADL
Tim Cook has sent a note to Apple employees sharing his feelings and the company's plans following the recent demonstrations and attack in Charlottesville.
Recode obtained a copy of the note and has shared it, as follows:
Cook has a history of staying engaged with people and in places where he believes Apple can use its considerable influence to affect change. It remains to be seen how or if that might change going forward.
Reminder: @tim_cook is not on any government councils. (But has gone to some meetings.)https://www.axios.com/what-apples-tim-cook-will-tell-trump-1513303073-74d6db9f-d6c2-46c7-8e24-a291325d88e9.html pic.twitter.com/k7HNcDi8MbReminder: @tim_cook is not on any government councils. (But has gone to some meetings.)https://www.axios.com/what-apples-tim-cook-will-tell-trump-1513303073-74d6db9f-d6c2-46c7-8e24-a291325d88e9.html pic.twitter.com/k7HNcDi8Mb— Rene Ritchie (@reneritchie) August 17, 2017
June 16, 2017: Tim Cook talks Steve Jobs, AR, and Trump in new interview
If Tim Cook wants one thing to outlast him at Apple, it's the legacy of late co-founder Steve Jobs. In a recent interview, Cook spoke about how tied the company still was to Jobs' ideals, even five and a half years after his death. sweating the small details, building for quality, and understanding the importance of user experience, Cook says, are baked into Apple's foundation.
Cook was also asked about some of Apple's recent announcements, including the upcoming HomePod speaker and the company's forays into augmented reality (AR). On where AR is going, Cook had this to say:
Cook also talked about Apple's efforts in enterprise technology, the company's advanced manufacturing fund, and his experience working with President Donald Trump:
Bloomberg's full interview with Tim Cook will be available in the June 19 edition of Bloomberg Businessweek magazine.
What's Tim Cook's background?
Born Timothy Donald Cook on December 1, 1960, in Robertsdale, Alabama, after graduating from Auburn University with a B.S. in industrial engineering in 1982, he got his M.B.A from Duke's Fuqua School of Business in 1988. He worked as COO of Intelligent Electronics, Director of North American Fulfillment at IBM, and as VP of Corporate Materials at Compaq. Then, in 1998, after a meeting with Steve Jobs, Cook joined Apple as SVP of Worldwide Operations. In 2005 Cook joined Nike's board of directors.
When did Tim Cook become CEO of Apple?
Cook became Apple's COO in 2007, and served as interim CEO in 2004 and 2009 while Jobs was on medical leave. When Steve Jobs resigned as CEO in 2011, Tim Cook was named Apple's new CEO and a member of their board of directors.
What defines 'Tim Cook's Apple'?
Since becoming CEO, Cook has reshaped Apple's executive management, placed a greater emphasis on charitable donations, political action, and Apple's moral center and core values, and has overseen the introduction of everything from the iPhone 4s to the iPad Air and new Mac Pro.
Can you follow Tim Cook on Twitter?
- Twitter: @tim_cook
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.