Tim Cook explains why he hired the wicked-smart Angela Ahrendts and how she'll help move Apple Retail forward

Apple CEO Tim Cook has opened up to the rest of the company about the hiring of Angela Ahrendts, Apple's new Senior Vice President of Retail. In a company-wide memo this morning, Cook outlined how Ahrendts was hired, and how confident he is in Ahrendts' ability to lead both the physical and online retail teams. The memo also discussed why Ahrendts fits so well with Apple's culture, according to 9to5Mac

"She shares our values and our focus on innovation. She places the same strong emphasis as we do on the customer experience. She cares deeply about people and embraces our view that our most important resource and our soul is our people. She believes in enriching the lives of others and she is wicked smart. Angela has shown herself to be an extraordinary leader throughout her career and has a proven track record. She led Burberry through a period of phenomenal growth with a focus on brand, culture, core values and the power of positive energy."

Cook also thanked Apple's retail team for their work while a new retail head was found. Apple's previous retail leader, John Browett, left the company last year as part of Tim Cook's executive shuffle. Ahrendts will spend the rest of 2013 transitioning from her current role as CEO of Burberry. She is expected to start her work at Apple in the spring of 2014.

What do you want to see from Apple's new head of retail? Let us know below in the comments.

Source: 9to5Mac

Joseph Keller

Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.