Tim Cook explains why he hired the wicked-smart Angela Ahrendts and how she'll help move Apple Retail forward
Apple CEO Tim Cook has opened up to the rest of the company about the hiring of Angela Ahrendts, Apple's new Senior Vice President of Retail. In a company-wide memo this morning, Cook outlined how Ahrendts was hired, and how confident he is in Ahrendts' ability to lead both the physical and online retail teams. The memo also discussed why Ahrendts fits so well with Apple's culture, according to 9to5Mac
Cook also thanked Apple's retail team for their work while a new retail head was found. Apple's previous retail leader, John Browett, left the company last year as part of Tim Cook's executive shuffle. Ahrendts will spend the rest of 2013 transitioning from her current role as CEO of Burberry. She is expected to start her work at Apple in the spring of 2014.
What do you want to see from Apple's new head of retail? Let us know below in the comments.
Get the best of iMore in your inbox, every day!
Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.
But overall with this change i am expecting the quality of customer service to go even more through the roof.
Rooting for great things in the future!!