Through Apple's looking glass

Sapphire coming to iPhone 6, iWatch, but you'll pay for it.

Don't say iWatch

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Why Nike would be smart to outsource their fitness hardware to Apple and the iWatch


How Apple could release a really expensive iWatch and prime the market for the wearable revolution


Vector 36: iWatches, iPhablets, and Apple's next big thing

Yet more rumors about yet more hires for rumored iWatch

Piling onto recent iWatch is yet another story about Apple hiring yet more people to work on the fabled product. This time, however, the rumors are as generic as they are nebulous, and come our way via Chris Nuttall of the Financial Times:

The company has begun hiring “aggressively” for the project in recent weeks, say people familiar with Apple’s plans for the wearable device, a move that shows it has stepped up development but which raises questions over the ability of its own engineers to develop wearable technology.

The bit at the end seems completely off. Apple's biggest problem remains retention of existing talent and attraction of new talent, neither of which is getting any easier, not for any project current or future, ongoing or planned. This year especially, post re-organization, already tight resources are stretched beyond thin. What with iOS 7, OS X Mavericks and all the new hardware coming this fall powered by both, there's an exhausting amount of work to be done. Add another, new device category to it, and the hiring better be "aggressive". And "brilliant'.

You can raise questions over the abilities of Apple's own engineers to find time to sleep, but that's about it.


The timing of the hiring spree implied the iWatch would not be ready for launch until the latter part of next year, said people familiar with Apple’s thinking, a blow to some investors who have been eager to see evidence that Apple’s innovators still have the ability to create or redefine new product categories.

The bit at the end here is no better. I'm sure unrealistic investors who have no idea of the history or business of Apple are expecting magical new product categories every day and half, but anyone with any sense knows that years if not decades pass between Apple re-revolutionizing things. Mac, iPod, iPhone (and iPad). These were not month after month, or even year after year occurrences.

Very few companies successful launch more than one such product. Apple's done it several times over. They may well do it again with an iWatch (or whatever it ends up being called). And "investors" and those who "write" about them can expect it when they see it.

For more, see the Financial Times' "barrier-ed" article with delightful copy-paste annotations.

Source: Financial Times

Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, Review, The TV Show, Vector, ZEN & TECH, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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