What you need to know
- Sensor Tower says that some 13 million U.S. iPhone users have downloaded apps like Widgetsmith to customize their iOS 14 Home Screens.
- The report says that means the top five most popular widget apps have been installed on 15% of U.S. iPhones.
New Sensor Tower data shows that popular iOS 14 apps like Widgetsmith have been downloaded 13 million times since the public release of iOS 14 in September.
From the report:
The report also notes that along with these five widget apps, apps that let users replace their Home Screen icons like Brass, App Icons, and ScreenKit have been downloaded around 1.8 million times collectively in the same time frame.
The report notes how this shows iPhone users' "enduring interest" in adding widgets to their iOS devices, something that Android users have been able to do for a number of years.
The strong uptake of Widgets on iOS 14 has been buoyed by support from third parties, Gmail recently rolled out its own iOS 14 widget earlier this week.
Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
So, does this say they have been downloaded and installed, or are people actually using them? Is there telemetry that captures whether I have a widget on a screen, and interact with it?
I guess that makes me part of the 85% that wants no part of this junk.
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