What you need to know
- Research suggests that iPhone buyers are twice as likely to own a smartwatch compared to Android users.
- Consumer Intelligence Research Partners reports that 35% of iPhone buyers have a smartwatch.
- Only 19% of those are Apple Watch.
New data from Consumer Intelligence Research Partners suggests that iPhone users are more than twice as likely to own a smartwatch compared to Android users.
As reported by MacRumors, the data indicates that 35% of iPhone buyers in the U.S. own a smartwatch, compared to just 16% on Android. Of that 35%, 19% own an Apple Watch, and a further 10% own a Fitbit.
Of the Android users who do own a smartwatch, 5% own a Fitbit, more than the 4% who own a Samsung Smartwatch.
The data seems to suggest that the iPhone is well ahead of Android when it comes to enticing users to smartwatch adoption and integration. One of the most interesting things about this is Google's recent acquisition of Fitbit for $2.1 billion. Where previously Fitbit was a 'neutral' brand in this fight, CIRP believes it now marks a new Android entry point into Apple's ecosystem. Conversely, though, it could encourage some users to swing the other way.
The sample size (500 people) is quite small, so this isn't necessarily representative of the entirety of iPhone and Android's user base, however, it certainly provides some interesting insight into the buying habits of the respective groups.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9