A recent survey by a marketing firm called App-Promo shows that 59% of developers don't manage to make enough money from app sales to break even on costs, and 80% don't generate enough revenue to support a standalone business. 68% earned $5000 or less from their top app, while 12% earned $50,000 or more. Those top earners have around $30,000 set aside for a marketing budget. 64.5% of the apps created by those surveyed were paid, while 39.5% relied on advertising and 32.9% were freemium or lite versions of full apps.
The sample size of the group was only 102 developers, plus the marketing firm has a vested interest in scaring devs into pouring money into marketing, but even in that light, the figures still paint an interesting picture. There are a lot of disposable apps out there that I couldn't imagine any iPhone owner spending good money on. The few companies that can churn out really high-quality apps tend to have sizable budgets and a big, established business in the app world. And when developers do make high quality apps, they're often faced by an App Store customer base which no longer puts a high value on quality apps.
You can take a deeper dive in App-Promo's white paper, below,, or check out the short version in the snazzy infographic. Developers, do you have a hard time earning cash in the App Store? How much time and money do you spend on marketing and promotion?
Apple VP Deirdre O’Brien talks adjusting Apple Retail during the pandemic
O'Brien talked about the company's experience in adapting its business to the pandemic at the Fortune Brainstorm Tech virtual conference.
Julianna Margulies, star of 'The Good Wife,' signs on to 'The Morning Show'
Margulies, who has earned nominations for 10 Emmy Awards and 12 Golden Globe Awards, will star alongside Witherspoon and Aniston.
Cast your vote for the best products of the year for the Future Tech Awards
We’re asking iMore readers, to vote on the best products and professionals in multiple categories to help us honor the ground-breaking innovations at the Future Tech Awards.
Your Mac holds your digital life, so make sure to back it up!
One of the most important things you should be doing with your Mac is backing up all of its data. Here are some of our favorite solutions for backing up your most important files, should anything ever happen.