What you need to know
- App analytics firm Flurry has released new data around App Tracking Transparency.
- 96% of iPhone users in the United States have opted out of app tracking on iOS 14.5.
Apple's best that people want privacy has paid off in a big way.
According to new data from app analytics firm Flurry, only 4% of iPhone users in the United States have opted into app tracking since Apple released App Tracking Transparency as part of iOS 14.5. That number goes up a little when considering international users - 11% of users worldwide have allowed apps to track them.
App Tracking Transparency, which launched with iOS 14.5, is Apple's new privacy feature that requires apps to ask permission to track you. Users can also turn off tracking for all apps by default.
As more iPhone owners update to iOS 14.5, we'll begin to better understand the average amount of users who opt-in and opt-out of app tracking. These first numbers, however, tell a very clear story - the vast majority of people want their privacy.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.