Analyst: iPhone 14 has now entered engineering validation, will cost iPhone 13 money

Iphone 14 Dual Hole Concept
Iphone 14 Dual Hole Concept (Image credit: Ian Zelbo)

What you need to know

  • Apple's new iPhone 14 devices have reportedly entered the engineering validation phase of production.
  • Four new iPhone 14 handsets are expected to be announced in or around September.
  • Analyst Jeff Pu believes that pricing will match that of the outgoing iPhone 13 models.

Apple's upcoming iPhone 14 devices have reportedly entered the EVT stage of production ahead of a release later this year.

Jeff Pu of Haitong International Securities says via a research note seen by 9to5Mac, that the EVT stage has now been reached with no impact being felt by the previous COVID-19 lockdown that hit Foxconn's Shenzhen operations. The same report also claims that we should expect the new iPhone 14 lineup to sell for much the same price as the outgoing iPhone 13 models, although a modest price change could still happen.

Pu also backs up reports from elsewhere that the higher-end iPhone 14 models will pack a new 48-megapixel camera.

On product proposition, we expect iPhone 14 to have a strong line-up, backed by a larger screen (entry model) and camera upgrade (48MP for Pro). On the other hand, pricing is critical, and we expect the iPhone 14's starting price close to iPhone 13's.

If all goes according to plan we expect Apple to announce new iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max devices in or around September. The two Pro devices will gain the 48-megapixel camera and ditch the notch, replacing it with a new pill + hole-punch design that will allow for more screen real estate. Whether Apple will use that new screen space remains to be seen, however.

With or without the better use of screen space, the new iPhone 14 Pro Max is sure to be the best iPhone the company has ever made. At least until iPhone 15 Pro Max arrives next year, that is.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.