App Store trolls Epic with PUBG Mobile editorial content amid Fortnite ban

Fortnite and PUBG
Fortnite and PUBG (Image credit: iMore)

What you need to know

  • There's a new App Store editorial feature all about PUBG Mobile.
  • This comes a day after Fortnite's big Season 2 – Chapter 4 debut.
  • Fortnite is still banned from the App Store.

There's a fancy new piece of editorial content in the App Store right now and it's all about PUBG Mobile's "new era". Maybe that new era is a reference to it stepping out from the epic shadow that would normally be cast by Fortnite. Seeing as it's banned from the App Store and all.

While it's possible this is all a giant coincidence, that would need someone to be way more charitable than me. This comes a day after Epic and Fortnite saw its big Chapter 2 – Season 4 event kick off without any of Apple's gamers involved since Fortnite is now banned from the App Store.

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PUBG Mobile surely won't be complaining about the timing, nor the fact its biggest competitor is no longer a competitor at all. How about that for anti-competitive behavior! PUBG Mobile's "new era" kicks off on September 8, by the way. I'm not sure why it needed an editorial berth today but that's the cynic in me talking.

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Epic and Apple are now firmly in the middle of a legal spat over Fortnite and its removal from the App Store. At this point, we're all very aware of why that happened and whether you're on the Epic or Apple side of the fence, there's no arguing that we as gamers lose out here.

Just to rub Epic's nose into the dirt, can you guess which engine PUBG Mobile uses? Yep – its very own Unreal Engine.


Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.