What you need to know
- Banks are keen to see Apple receive less of a cut for transactions that are recurring, like subscriptions.
- Visa had previously made plans to change how things work, but those plans now seem to be shelved.
Banks are keen to see the amount of money Apple receives for Apple Pay transactions cut, although the main discussions revolve around recurring payments for subscriptions of all types.
According to a report by The Wall Street Journal, Apple Pay transactions see banks hand over 0.15% of each purchase made by their credit cardholders. Those fees are the issue, with Visa proposing that Apple receives a transaction fee on the initial payment and not every payment that goes through after that — effectively cutting it out of the system entirely for the life of that subscription.
Apple, perhaps predictably, isn't a fan of that. Especially considering the fact "those fees account for most of the revenue that Apple makes from its digital wallet." Both Visa and Apple are said to be in discussions to work out where to go from here, although it's possible the change will be made regardless.
This is all made more complicated by Apple Card, a partnership between Apple and Goldman Sachs that saw a Visa-branded Apple credit card launch. Apple has previously agreed not to get into the payment handling business to compete with the likes of Visa before, something it has so far stuck to. Visa will no doubt want to ensure that the status quo remains, at least in that regard.
Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.
The author really needs to read this before publishing. Apple hasn't branded a Visa card with Goldman Sachs.
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