What you need to know
- Apple has announced some big changes to its App Store.
- Developers can now target users, telling them about other ways to pay for goods.
- It comes following the Epic Games ruling and antitrust criticism regarding its App Store.
Apple announced on Friday that developers will be allowed to target users with other ways to pay for digital goods and services in their apps using emails and more, in the wake of the Epic Games ruling and antitrust criticism of its App Store.
Apple told developers:
Apple has added new guidance regarding in-app events:
The biggest change arguably comes regarding contacting users about payment methods. Apple has removed a clause that said developers "cannot use information obtained within the app to target individual users outside of the app to use purchasing methods other than in-app purchase (such as sending an individual user an email about other purchasing methods after that individual signs up for an account within the app)."
Finally, Apple says that Apps may request basic contact information from the users as long as the request is optional, and so long features and services aren't conditional on providing the information.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9