What you need to know
- The Advertising Standards Authority in the UK has asked Apple to make changes to its Pro Display XDR marketing.
- Apple has complied and changed the language for the monitor on its UK website.
Apple can no longer say the Pro Display XDR goes "far beyond HDR" in the United Kingdom.
As reported by 9to5Mac, Apple's marketing for its high-end display has been under review by the Advertising Standards Authority in the UK. In response to complaints, the body has requested that Apple "drop the term "Far beyond HDR," clarify its P3 wide color range, and also questioned the display's 1,000,000:1 contrast ratio." It appears that Apple has relented to the request and updated its marketing for the monitor on its website in the country.
If you check out the Pro Display XDR on the UK website now, you'll see that Apple has changed the language to meet the request of the Advertising Standards Authority. For instance, it has dropped the phrase "Far Beyond HDR" from the page.
The Pro Display XDR is Apple's $6000 professional monitor that was released along with the company's redesigned Mac Pro.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.