What you need to know
- An Apple Car deal might be back on the table.
- Apple is reportedly "very near" to signing a deal with LG and automotive supplier Magna.
- Contract details are reportedly still being discussed.
A new report says Apple is "very near" to signing a deal with LG and Magna to build Apple Car that could see a prototype unveiled in "early 2024".
From The Korea Times:
According to the report, production volume won't be that high in the first instance, as Apple is simply looking to test the waters, treating its first generation EV as "an opportunity to evaluate their marketability". Sources for the report says the move makes sense for both Apple and LG:
LG and Magna's joint venture is worth $1 billion, of which LG owns 51%. Back in March, Bloomberg's Mark Gurman said that Magna was a primary contender for an Apple Car deal. You can read that report here.
Should Apple indeed foray into the automotive world, it would likely be one of the biggest (if not the biggest) product shifts in company history. Apple has been rumored to be working on a car, or perhaps an autonomous driving system for a number of years, with all recent reports pointing to a self-driving electric vehicle.
Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
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