What you need to know
- Apple may look away from existing manufacturers to help build Apple Car.
- A new report from Bloomberg says talks with firms including Hyundai "have not gone well".
- Apple may instead look to work with a lesser-known manufacturer rather than a recognizable automaker.
A new report says Apple Car talks with manufacturers have not gone well, and that Apple may be considering changing tactics when it comes to building it.
Specifically, the report says that discussions with manufacturers including Hyundai "have not gone well". Apple was previously exploring a scenario whereby it would develop much of the vehicle's tech including an autonomous driving system and the interior/exterior design, before leaving final production to an established car maker. Reports this year have swirled that Apple had been considering several different manufacturers including both Kia and parent company Hyundai. However, the report notes this is a tough ask for potential rivals in the business:
Apple even reportedly met with Ferrari last year, but talks didn't advance. Now, Bloomberg suggests that Apple may turn to a contract manufacturer instead as it does with the iPhone 12 and previous generations, possibly even established supplier Foxconn:
Foxconn makes sense because of the existing relationship with Apple and its own foray into making cars, the report says one Apple employee also noted Foxconn "is used to having Apple engineers tell it what to do and that the company's factories are already filled with Apple-designed equipment."
The report states that the CEO of "a well-known self-driving car company" was "surprised" Apple was talking to existing car manufacturers when "an option like Magna exists".
Still very much a long way off, the Apple Car is rumored to be a very expensive electric car, capable of autonomous driving. Gurman has previously stated Apple Car is at least five years away.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9