What you need to know
- Apple's new store in Rome is about to open.
- Apple Via del Corso opens May 27 at 10 am local time.
- The store is set to be a marble masterpiece.
Apple's new Via Del Corso store in Rome is set to open on May 27 at 10 am local time, the company has confirmed.
The store's website (opens in new tab) states:
Apple says that to protect the health of customers and staff the store will be visitable on opening day by appointment only and in limited numbers.
Bookings are now open (opens in new tab) and customers can book slots of 45-minutes, giving them lots of time to look around.
As we reported overnight the store was unveiled Tuesday prompting speculation that a launch was imminent. Apple removed the store's barricades and black covers to unveil the marble facade.
The store was supposed to open last spring, and Apple says the store's design pays homage to Rome's artistic and creative tradition through its extensive use of marble, including some stunning carved marble Apple logos on the front of the store. Previous renders show the store could indeed be a marble masterpiece both inside and out, and we can't wait to get a glimpse inside. In a previous statement Apple's Deirdre O'Brien said "With this important new store, we will move our talented teams and activities from Eastern Rome to the center of Rome, where we will significantly increase our service capacity and offer free and world-class "Today at Apple" sessions."
Le vetrine del nuovo negozio Apple che aprirà domani nel centro di Roma https://t.co/W205LKkkOH, come 17esimo italiano, dicono "ci siamo quasi" ma danno già il benvenuto a tra <24 ore con "hello" (è x i nuovi colorati iMac). Ecco le 1me immagini pic.twitter.com/onBrypP8tCLe vetrine del nuovo negozio Apple che aprirà domani nel centro di Roma https://t.co/W205LKkkOH, come 17esimo italiano, dicono "ci siamo quasi" ma danno già il benvenuto a tra <24 ore con "hello" (è x i nuovi colorati iMac). Ecco le 1me immagini pic.twitter.com/onBrypP8tC— setteBIT (@setteBIT) May 26, 2021May 26, 2021
Thanks to the delay, customers will be able to sample Apple's latest products including the new M1 iMac, Apple's new 2021 iPad Pro, and the new Apple TV 4K (2021). If a store visit isn't up your street, you can already snag Apple's M1 iMac with a few early savings in our roundup of best iMac deals.
Get the best of iMore in in your inbox, every day!
Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
Thank you for signing up to iMore. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.