Apple Via del Corso in Rome opens Thursday, May 27

Apple Via Del Corso Pre Opening
Apple Via Del Corso Pre Opening (Image credit: setteBIT)

Apple Via Del Corso

Apple Via Del Corso (Image credit: Apple / iMore)

What you need to know

  • Apple's new store in Rome is about to open.
  • Apple Via del Corso opens May 27 at 10 am local time.
  • The store is set to be a marble masterpiece.

Apple's new Via Del Corso store in Rome is set to open on May 27 at 10 am local time, the company has confirmed.

The store's website states:

We open on May 27th at 10:00 amWe are about to inaugurate our new store in the center of Rome. It will be a space dedicated to ideas, where you can find inspiration, advice, and assistance for all your projects. We look forward to helping you discover your creative streak.

Apple says that to protect the health of customers and staff the store will be visitable on opening day by appointment only and in limited numbers.

Bookings are now open and customers can book slots of 45-minutes, giving them lots of time to look around.

As we reported overnight the store was unveiled Tuesday prompting speculation that a launch was imminent. Apple removed the store's barricades and black covers to unveil the marble facade.

The store was supposed to open last spring, and Apple says the store's design pays homage to Rome's artistic and creative tradition through its extensive use of marble, including some stunning carved marble Apple logos on the front of the store. Previous renders show the store could indeed be a marble masterpiece both inside and out, and we can't wait to get a glimpse inside. In a previous statement Apple's Deirdre O'Brien said "With this important new store, we will move our talented teams and activities from Eastern Rome to the center of Rome, where we will significantly increase our service capacity and offer free and world-class "Today at Apple" sessions."

Thanks to the delay, customers will be able to sample Apple's latest products including the new M1 iMac, Apple's new 2021 iPad Pro, and the new Apple TV 4K (2021). If a store visit isn't up your street, you can already snag Apple's M1 iMac with a few early savings in our roundup of best iMac deals.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9